Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Air Freshener Market Overview
The global air fresheners market is expected to grow at a significant rate in the next few years. Increasing demand for several fragrance products globally is a key factor to accelerate the growth of the air fresheners market. Additionally, other factors such as the rising importance and popularity of aromatherapy and the introduction of new products and fragrances are projected to boost the growth of the global market in the coming years.
Furthermore, the increasing focus of prominent players on marketing activities and advertising campaigns is expected to enlarge the growth of the market in the next few years. Moreover, the easy availability of products due to the advancement of distribution channels across the world is expected to fuel the global air fresheners market in the forthcoming years.
On the downside, the high cost of production hampers the extensive adoption which acts as the major restraint for the global air freshener market. Besides that, increasing demand for high-end lifestyles and luxury in everyday lives provide a profitable opportunity for the use of air fresheners in an extensive manner.
Air Freshener Market Segment Overview
According to the product, the sprays/aerosols segment accounted for the largest share of the market. The market for sprays/aerosols is mainly driven by ease of use and availability all over the world. In addition, the gel air freshener segment is the fastest-growing segment in the market. This can be attributed to the increasing adoption of this product for use in cars. Also, the growing demand for cars ultimately drives the growth of gel air fresheners across the world.
Additionally, bad odor in hospitals or healthcare centers due to chemicals and bacterial infections has propelled the demand for air fresheners. In near future, these areas will be creating a prime opportunity for the growth of the air freshener market.
Air Freshener Regional Overview
Region-wise, Europe accounts for a major share in the global air fresheners market. This is due to the improving lifestyle of consumers and their rising disposable income. Likewise, North America is predicted to witness strong growth in the forthcoming years. The increasing demand from the U.S. is enhancing the growth of the market in the forecast period.
Air Freshener Market, Key Players
· Church & Dwight Co. Inc.
· Procter & Gamble
· Reckitt Benckiser Group Plc.
· Car Freshener Corporation
· Air Delights Inc.
· Godrej Household Products Ltd.
· ACS Giftware Industrial Ltd.
· Ada Electrotech (Xiamen) Co. Ltd.
· California Scents
· Henkel KGaA
· SC Johnson & Son Inc.
· Kobayashi Pharmaceutical Co. Ltd.
· Farcent Enterprise Co. Ltd.
· Newell Brands
Air Freshener Market Segmentation
Air Freshener Market, By Product
· Sprays/Aerosols
· Electric Air Fresheners
· Gels Air Fresheners
· Candles Air Fresheners
· Other
Air Freshener Market, By Application
· Households
· Corporate
· Car
· Others
Air Freshener Market, By End-User
· Individual Customers
· Enterprise Customers
Air Freshener Market, By Region:
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East and Africa
- GCC
- South Africa
- Rest of Middle East and Africa
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Air Freshener Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Product
- 5.2.1. Sprays/Aerosols
- 5.2.2. Electric Air Fresheners
- 5.2.3. Gels Air Fresheners
- 5.2.4. Candles Air Fresheners
- 5.2.5. Other
- 5.3. Market Analysis, Insights and Forecast – By Application
- 5.3.1. Households
- 5.3.2. Corporate
- 5.3.3. Car
- 5.3.4. Others
- 5.4. Market Analysis, Insights and Forecast – By End User
- 5.4.1. Individual Customers
- 5.4.2. Enterprise Customers
- 5.5. Market Analysis, Insights and Forecast – By Region
- 5.5.1. North America
- 5.5.2. Latin America
- 5.5.3. Europe
- 5.5.4. Asia Pacific
- 5.5.5. Middle East and Africa
6. North America Air Freshener Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Product
- 6.2.1. Sprays/Aerosols
- 6.2.2. Electric Air Fresheners
- 6.2.3. Gels Air Fresheners
- 6.2.4. Candles Air Fresheners
- 6.2.5. Other
- 6.3. Market Analysis, Insights and Forecast – By Application
- 6.3.1. Households
- 6.3.2. Corporate
- 6.3.3. Car
- 6.3.4. Others
- 6.4. Market Analysis, Insights and Forecast – By End User
- 6.4.1. Individual Customers
- 6.4.2. Enterprise Customers
- 6.5. Market Analysis, Insights and Forecast – By Country
- 6.5.1. U.S.
- 6.5.2. Canada
7. Latin America Air Freshener Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Product
- 7.2.1. Sprays/Aerosols
- 7.2.2. Electric Air Fresheners
- 7.2.3. Gels Air Fresheners
- 7.2.4. Candles Air Fresheners
- 7.2.5. Other
- 7.3. Market Analysis, Insights and Forecast – By Application
- 7.3.1. Households
- 7.3.2. Corporate
- 7.3.3. Car
- 7.3.4. Others
- 7.4. Market Analysis, Insights and Forecast – By End User
- 7.4.1. Individual Customers
- 7.4.2. Enterprise Customers
- 7.5. Insights and Forecast – By Country
- 7.5.1. Brazil
- 7.5.2. Mexico
- 7.5.3. Rest of Latin America
8. Europe Air Freshener Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Product
- 8.2.1. Sprays/Aerosols
- 8.2.2. Electric Air Fresheners
- 8.2.3. Gels Air Fresheners
- 8.2.4. Candles Air Fresheners
- 8.2.5. Other
- 8.3. Market Analysis, Insights and Forecast – By Application
- 8.3.1. Households
- 8.3.2. Corporate
- 8.3.3. Car
- 8.3.4. Others
- 8.4. Market Analysis, Insights and Forecast – By End User
- 8.4.1. Individual Customers
- 8.4.2. Enterprise Customers
- 8.5. Market Analysis, Insights and Forecast – By Country
- 8.5.1. UK
- 8.5.2. Germany
- 8.5.3. France
- 8.5.4. Italy
- 8.5.5. Spain
- 8.5.6. Russia
- 8.5.7. Rest of Europe
9. Asia Pacific Air Freshener Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Product
- 9.2.1. Sprays/Aerosols
- 9.2.2. Electric Air Fresheners
- 9.2.3. Gels Air Fresheners
- 9.2.4. Candles Air Fresheners
- 9.2.5. Other
- 9.3. Market Analysis, Insights and Forecast – By Application
- 9.3.1. Households
- 9.3.2. Corporate
- 9.3.3. Car
- 9.3.4. Others
- 9.4. Market Analysis, Insights and Forecast – By End User
- 9.4.1. Individual Customers
- 9.4.2. Enterprise Customers
- 9.5. Market Analysis, Insights and Forecast – By Country
- 9.5.1. China
- 9.5.2. India
- 9.5.3. Japan
- 9.5.4. Australia
- 9.5.5. South East Asia
- 9.5.6. Rest of Asia Pacific
10. Middle East & Africa Air Freshener Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 10.1. Key Findings / Summary
- 10.2. Market Analysis, Insights and Forecast – By Product
- 10.2.1. Sprays/Aerosols
- 10.2.2. Electric Air Fresheners
- 10.2.3. Gels Air Fresheners
- 10.2.4. Candles Air Fresheners
- 10.2.5. Other
- 10.3. Market Analysis, Insights and Forecast – By Application
- 10.3.1. Households
- 10.3.2. Corporate
- 10.3.3. Car
- 10.3.4. Others
- 10.4. Market Analysis, Insights and Forecast – By End User
- 10.4.1. Individual Customers
- 10.4.2. Enterprise Customers
- 10.5. Market Analysis, Insights and Forecast – By Country
- 10.5.1. GCC
- 10.5.2. South Africa
- 10.5.3. Rest of Middle East & Africa
11. Competitive Analysis
- 11.1. Company Market Share Analysis, 2018
- 11.2. Key Industry Developments
- 11.3. Company Profile
- 11.4. Church & Dwight Co. Inc.
- 11.4.1. Business Overview
- 11.4.2. Segment 1 & Service Offering
- 11.4.3. Overall Revenue
- 11.4.4. Geographic Presence
- 11.4.5. Recent Development
- 11.5. Procter & Gamble
- 11.6. Reckitt Benckiser Group Plc.
- 11.7. Car Freshener Corporation
- 11.8. Air Delights Inc.
- 11.9. Godrej Household Products Ltd.
- 11.10. ACS Giftware Industrial Ltd.
- 11.11. Ada Electrotech (Xiamen) Co. Ltd.
- 11.12. California Scents
- 11.13. Henkel KGaA
- 11.14. SC Johnson & Son Inc.
- 11.15. Kobayashi Pharmaceutical Co. Ltd.
- 11.16. Farcent Enterprise Co. Ltd.
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
