Set-top box is a device, which converts a television set as the user interface to the internet. It allows TV to receive and decode digital television (DTV) broadcasts. Presently, STB is becoming an integral part of TV across the world. Over the top (OTT) services allow consumers to view the content of their choice without paying an extra charge. This is one of the prime factors expected to boost the growth of the Set Top Box market in the forecast period.
Furthermore, the introduction of smart TVs, HD and Ultra HD channels, and technological innovations are, jointly, booming the adoption rate of set-top boxes. Digital video recording is one of the crucial features that escalate the growth of the market. The feature allows to record the show and watch it later, as per the convenience of the consumers. Moreover, the availability of TVs integrated with Set-top boxes is one of the key trends that highly support the growth of the market. These TVs provide the facility of accessing online video streaming platforms and social media. Additionally, it offers the option of better storage with a capacity of up to 2TB.
In the coming period, increasingly digitized set-top box services coupled with highly interactive features are expected to be added. This key fact increases the demand for set-top boxes amongst consumers. This will serve as a primary driver for all set-top box manufacturers across the world.
Covid-19 Impact on Set Top Box (STB) Market
Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.
Set Top Box (STB) Market Segment Overview
Based on Product, the Cable segment is dominated the Set Top Box market in 2020. This is mainly due to the significant adoption of cable STBs in developing countries across the Asia Pacific region in the past few years. Additionally, government mandates for cable digitization and benefits, such as increased channel carrying capacity, offered by cable TV are further boosting the product demand. According to Content Quality, the HD & Full HD segment is projected to dominate the market over the forecast period. This is mainly due to the various benefits, including accessibility to a broader variety of channels than the 4K counterpart. The HD and Full HD STBs are increasingly replacing conventional SD boxes due to the benefits, such as improved sound and picture quality and exclusive channels, they can offer.
Set Top Box (STB) Market, By Product
· IPTV
· Satellite
· Cable
· DTT
· OTT
Set Top Box (STB) Market, By Content Quality
· HD & Full HD
· 4K & Above
Set Top Box (STB) Market Regional Overview
In terms of region, Asia Pacific accounted for the largest share of the global Set Top Box (STB) market in 2020. The growth in industrialization in most Asia Pacific countries is allowing users to possess stronger purchasing capabilities, this provides various opportunities for set-top box companies to grow. Additionally, the rapidly growing IT industry is helping create the best internet services infrastructure which can allow users to stream videos on demand at affordable prices. As well, due to the growing population, Asia Pacific can be a highly lucrative avenue for set-top box players in the near future. Furthermore, China, India and Australia already hold a huge base of internet users. The increasing use of better internet services along with the explosion of smart TVs and IPTVs in this region will allow the Asia Pacific to show the fastest growth rate in set-top box demand in the forthcoming period.
Set Top Box (STB) Market, By Geography
· North America (US & Canada)
· Europe (UK, Germany, France, Italy, Spain, Russia & Rest of Europe)
· Asia-Pacific (Japan, China, India, Australia, & South Korea, & Rest of Asia-Pacific)
· LAMEA (Brazil, Saudi Arabia, UAE & Rest of LAMEA)
Set Top Box (STB) Market Competitor overview
Some key developments and strategies adopted by manufacturers in Set Top Box (STB) are highlighted below.
· In September 2021, Australian pay TV operator Foxtel has launched its new streaming set top box. The new iQ5 device features a plug and play set-up that provides customers with access to up to 50,000 hours of Foxtel content within minutes, with no cable or satellite installation required. The STB is a completely redesigned device that is designed for 4K UHD viewing. It features a detachable 1TB hard drive, while also providing access to apps including Netflix, Amazon Prime Video, YouTube, ABC iView and SBS On Demand. The new Foxtel iQ5 STB will be available to select customers from early September, and will become more widely available later this year.
Set Top Box (STB) Market, Key Players
· Pace PLC
· Cisco Systems. Inc.
· ARRIS Group, Inc.
· Samsung Electronics Co. Ltd.
· Technicolor SA
· Echostar Corporation
· Coship Electronics Co. Ltd.
· Huawei
· Kaonmedia Co., Ltd.
· Sagemcom SAS
· Advanced Digital Broadcast (ADB)
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
4. Key Insights
- 4.1. Key Emerging Trends – For Major Countries
- 4.2. Latest Technological Advancement
- 4.3. Regulatory Landscape
- 4.4. Industry SWOT Analysis
- 4.5. Porters Five Forces Analysis
5. Global Set Top Box (STB) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 5.1. Key Findings / Summary
- 5.2. Market Analysis, Insights and Forecast – By Product
- 5.2.1. IPTV
- 5.2.2. Satellite
- 5.2.3. Cable
- 5.2.4. DTT
- 5.2.5. OTT
- 5.3. Market Analysis, Insights and Forecast – By Content Quality
- 5.3.1. HD & Full HD
- 5.3.2. 4K & Above
- 5.4. Market Analysis, Insights and Forecast – By Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. Latin America, Middle East and Africa
6. North America Set Top Box (STB) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 6.1. Key Findings / Summary
- 6.2. Market Analysis, Insights and Forecast – By Product
- 6.2.1. IPTV
- 6.2.2. Satellite
- 6.2.3. Cable
- 6.2.4. DTT
- 6.2.5. OTT
- 6.3. Market Analysis, Insights and Forecast – By Content Quality
- 6.3.1. HD & Full HD
- 6.3.2. 4K & Above
- 6.4. Market Analysis, Insights and Forecast – By Country
- 6.4.1. U.S.
- 6.4.2. Canada
7. Europe Set Top Box (STB) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 7.1. Key Findings / Summary
- 7.2. Market Analysis, Insights and Forecast – By Product
- 7.2.1. IPTV
- 7.2.2. Satellite
- 7.2.3. Cable
- 7.2.4. DTT
- 7.2.5. OTT
- 7.3. Market Analysis, Insights and Forecast – By Content Quality
- 7.3.1. HD & Full HD
- 7.3.2. 4K & Above
- 7.4. Market Analysis, Insights and Forecast – By Country
- 7.4.1. UK
- 7.4.2. Germany
- 7.4.3. France
- 7.4.4. Italy
- 7.4.5. Spain
- 7.4.6. Russia
- 7.4.7. Rest of Europe
8. Asia Pacific Set Top Box (STB) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 8.1. Key Findings / Summary
- 8.2. Market Analysis, Insights and Forecast – By Product
- 8.2.1. IPTV
- 8.2.2. Satellite
- 8.2.3. Cable
- 8.2.4. DTT
- 8.2.5. OTT
- 8.3. Market Analysis, Insights and Forecast – By Content Quality
- 8.3.1. HD & Full HD
- 8.3.2. 4K & Above
- 8.4. Market Analysis, Insights and Forecast – By Country
- 8.4.1. China
- 8.4.2. India
- 8.4.3. Japan
- 8.4.4. Australia
- 8.4.5. South East Asia
- 8.4.6. Rest of Asia Pacific
9. Latin America, Middle East and Africa Set Top Box (STB) Market Analysis (USD Billion), Insights and Forecast, 2020-2027
- 9.1. Key Findings / Summary
- 9.2. Market Analysis, Insights and Forecast – By Product
- 9.2.1. IPTV
- 9.2.2. Satellite
- 9.2.3. Cable
- 9.2.4. DTT
- 9.2.5. OTT
- 9.3. Market Analysis, Insights and Forecast – By Content Quality
- 9.3.1. HD & Full HD
- 9.3.2. 4K & Above
- 9.4. Market Analysis, Insights and Forecast – By Country
- 9.4.1. Brazil
- 9.4.2. Saudi Arabia
- 9.4.3. UAE
- 9.4.4. Rest of LAMEA
10. Competitive Analysis
- 10.1. Company Market Share Analysis, 2018
- 10.2. Key Industry Developments
- 10.3. Company Profile
- 10.4. Pace PLC
- 10.4.1. Business Overview
- 10.4.2. Segment 1 & Service Offering
- 10.4.3. Overall Revenue
- 10.4.4. Geographic Presence
- 10.4.5. Recent Development
- 10.5. Cisco Systems. Inc.
- 10.6. ARRIS Group, Inc.
- 10.7. Samsung Electronics Co. Ltd.
- 10.8. Technicolor SA
- 10.9. Echostar Corporation
- 10.10. Coship Electronics Co. Ltd.
- 10.11. Huawei
- 10.12. Kaonmedia Co., Ltd.
- 10.13. Sagemcom SAS
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
