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Action Camera Market, By Resolution (Full HD, Ultra HD, Standard Resolution) By Distribution (Online, Retail) By Application (Emergency Services, Sports, Recreational Activities, Others) opportunities and forecast 2020-2027

  • DLR1975
  • 20 September, 2020
  • Electronics & Semiconductor
  • Pages: 120
  • Global
Market Overview

Extreme sports events, seasonal cycles, holidays, and music festivals are key factors propeling the demand for action camera around the globe. In addition, increasing popularity of action cameras in professional activities along with the outdoor adventures is also powering the demand for such cameras.

Evolution in the consumer electronics sector such as extensive use of smart gadgets and miniaturization of sensors is expected to positively impact market growth. Features such as transportability, convenience, versatility and compact size, have resulted increased market growth. The new generation of cameras often have add-ons which allow for Wi-Fi and various other functions to connect users with the other devices. Moreover, these cameras are designed to shoot the videos with first-person perspective, giving viewers a personal view into events such as rock climbing, surfing, and skiing.

Segment Overview

Action cameras have wide-angle lens for capturing view as preferred since 4K resolution provide high-end video quality. Suitability of a video resolution extremely depends on usage of camera and other devices used in foreseeing captured image. Additionally, availability of sensors and semiconductors in the making of the camera unit increases the production process hence resulting into better-quality product. Reduction of chips therefore influences the format and type of resolution for these devices.

The Ultra HD segment is projected to witness high CAGR as the product offers numerous advantages to user. For instance, shooting in ultra UD delivers flexibility in high definition and standard definition. Commercial availability for advanced devices with the UHD features is considerably driving the demand. Customer preference for shooting in the 4K/UHD over 1080p or 720p contributes in growth of segment.

Regional Overview

North America lead the market in 2019 owing to high disposable income and growing popularity of various adventure activities such as skydiving, bungee jumping, and paragliding in region. Media coverage for sports is booming industry in U.S. as regional market is witnessing surge in demand for the professional cameras with wide storage facility. Moreover, considerable investments in R&D for development of the advanced versions is further supporting regional growth.

Europe is projected to gain significant traction in global market as some big players are introducing their products for European markets. Motorola One Action launched 117-degree the wide action camera in 2019. The product focusses on video recording with wide-angle lens. Regarding, the product, primary camera with the 12MP can record up to the 4K resolution, while secondary comes with 5MP.

Competitor overview

The global action camera market is categorised by the presence of large number of players in market. New product launch is key strategy opted in recent past by prominent players operating in market. However, owing to high growth potential, numerous players have started providing the cloud storage services for camera to capitalize on market opportunities. For instance, in 2019, GoPro presented HERO8 Black, is highly versatile and blended features from the earlier versions.

Key Players
  1. GoPro, Inc.;
  2. Sony Corporation;
  3. Nikon Corporation;
  4. Garmin Ltd.;
  5. SJCAM,
  6. YI Technology;
  7. SZ DJI Technology Co., Ltd.;
  8. Drift Innovation

Market Segmentation
By Type
  • Ultra HD
  • Full HD
  • Standard
By Distribution
  • Online
  • Retail
By Application
  • Emergency Services
  • Sports
  • Recreational Activities
  • Others
By Geography
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • UAE
    • Rest of LAMEA


1 Executive Summary 12

  • 1.1 Market Summary 13

2 Market Introduction 15

  • 2.1 Definition 16
  • 2.2 Scope of the Study 16
  • 2.3 List of Assumptions 16
  • 2.4 Market Structure 17

3 Research Methodology 18

  • 3.1 Research Process 19
  • 3.2 Forecast Model 22

4 Market Dynamics 23

  • 4.1 Overview 24
  • 4.2 Drivers 24
    • 4.2.1 Increasing Use of Smart Gadgets, And Booming Consumer Electronics Industry 24
    • 4.2.2 Growing Trend of Sharing Content on Social Networking Websites 25
  • 4.3 Restraints 25
    • 4.3.1 Rising in Adoption of Smartphones Having High-End Camera 25
  • 4.4 Opportunities 26
    • 4.4.1 Integration of VR with 360-degree Cameras 26

5 Market Factor Analysis 27

  • 5.1 Value Chain Analysis 28
    • 5.1.1 Hardware Manufacturers 28
    • 5.1.2 Assemblers 29
    • 5.1.3 Sales & Distribution 29
    • 5.1.4 End-User 29
  • 5.2 Porter’s Five Forces Model 30
    • 5.2.1 Threat of New Entrant 30
    • 5.2.2 Bargaining Power of Supplier 30
    • 5.2.3 Bargaining Power of Buyers 31
    • 5.2.4 Threat of Substitute 31
    • 5.2.5 Intensity of Rivalry 31

6 Global Action Camera Market, By Type 32

  • 6.1 Overview 33
  • 6.2 Box Style 34
  • 6.3 Cube Style 34
  • 6.4 Bullet Style 34
  • 6.5 Periscope and 360 Degree 34

7 Global Action Camera Market, By Technology 37

  • 7.1 Overview 38
  • 7.2 Ultra HD 38
  • 7.3 Full HD 39
  • 7.4 HD 39
  • 7.5 SD 39

8 Global Action Camera Market, By Distribution Channel 40

  • 8.1 Overview 41
  • 8.2 Online 41
  • 8.3 Brick & Mortar Stores 41

9 Global Action Camera Market, By End-User 42

  • 9.1 Overview 43
  • 9.2 Personal 43
  • 9.3 Professional 43

10 Global Action Camera Market, By Region 44

  • 10.1 Introduction 45
  • 10.2 North America 46
    • 10.2.1 US 50
    • 10.2.2 Canada 52
    • 10.2.3 Mexico 53
  • 10.3 Europe 55
    • 10.3.1 UK 59
    • 10.3.2 Germany 61
    • 10.3.3 France 62
    • 10.3.4 Rest of Europe 64
  • 10.4 Asia-Pacific 66
    • 10.4.1 China 71
    • 10.4.2 Japan 72
    • 10.4.3 India 74
    • 10.4.4 South Korea 75
    • 10.4.5 Rest of Asia-Pacific 77
  • 10.5 Rest of the World 79
    • 10.5.1 Middle East and Africa 83
    • 10.5.2 South America 84

11 Competitive Landscape 86

    12 Company Profiles 91

    • 12.1 Sony Corporation 92
      • 12.1.1 Company Overview 92
      • 12.1.2 Financial Overview 92
      • 12.1.3 Products/Solutions/Services Offered 93
      • 12.1.4 Key Developments 93
      • 12.1.5 SWOT Analysis 93
      • 12.1.6 Key Strategies 94
    • 12.2 Garmin Ltd. 95
      • 12.2.1 Company Overview 95
      • 12.2.2 Financial Overview 95
      • 12.2.3 Products/Solutions/Services Offered 96
      • 12.2.4 Key Developments 96
      • 12.2.5 SWOT Analysis 96
      • 12.2.6 Key Strategies 96
    • 12.3 GoPro, Inc. 97
      • 12.3.1 Company Overview 97
      • 12.3.2 Financial Overview 97
      • 12.3.3 Products/Solutions/Services Offered 98
      • 12.3.4 Key Developments 98
      • 12.3.5 SWOT Analysis 99
      • 12.3.6 Key Strategies 99
    • 12.4 Olympus Corporation 100
      • 12.4.1 Company Overview 100
      • 12.4.2 Financial Overview 100
      • 12.4.3 Products/Solutions/Services Offered 101
      • 12.4.4 Key Developments 101
      • 12.4.5 SWOT Analysis 101
      • 12.4.6 Key Strategies 101
    • 12.5 SZ DJI Technology Co., Ltd. 102
      • 12.5.1 Company Overview 102
      • 12.5.2 Products/Solutions/Services Offered 102
      • 12.5.3 Key Developments 102
    • 12.6 Veho World 103
      • 12.6.1 Company Overview 103
      • 12.6.2 Products/Solutions/Services Offered 103
      • 12.6.3 Key Developments 103
    • 12.7 SJCAM Limited 104
      • 12.7.1 Company Overview 104
      • 12.7.2 Products/Solutions/Services Offered 104
      • 12.7.3 Key Developments 104
    • 12.8 TomTom N.V. 105
      • 12.8.1 Company Overview 105
      • 12.8.2 Financial Overview 105
      • 12.8.3 Products/Solutions/Services Offered 106
      • 12.8.4 Key Developments 106
      • 12.8.5 SWOT Analysis 106
      • 12.8.6 Key Strategies 106
    • 12.9 PLR Ecommerce, LLC 107
      • 12.9.1 Company Overview 107
      • 12.9.2 Products/Solutions/Services Offered 107
      • 12.9.3 Key Developments 107
    • 12.10 Panasonic Corporation 108
      • 12.10.1 Company Overview 108
      • 12.10.2 Financial Overview 109
      • 12.10.3 Products/Solutions/Services Offered 109
      • 12.10.4 Key Developments 109
      • 12.10.5 SWOT Analysis 110
      • 12.10.6 Key Strategies 110
    • 12.11 Nikon Corporation 111
      • 12.11.1 Company Overview 111
      • 12.11.2 Financial Overview 111
      • 12.11.3 Products/Solutions/Services Offered 112
      • 12.11.4 Key Developments 112
      • 12.11.5 SWOT Analysis 112
      • 12.11.6 Key Strategies 112
    • 12.12 YI Technology 113
      • 12.12.1 Company Overview 113
      • 12.12.2 Products/Solutions/Services Offered 113
      • 12.12.3 Key Developments 113

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