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Data Management Platforms Market, By Deployment (On Premise, Cloud Based), By Data Source (First Priority, Second Priority and Third Priority) By End User (Brand/Retailers, Media Agencies, Publishers, Others) opportunities and forecast 2020-2027

  • DLR1906
  • 25 September, 2020
  • Internet & Communication
  • Pages: 120
  • Global
Market Overview

Data management platform is central hub which stores huge volumes of the data that is successively used by marketers and advertisers. Stored data needs to be sorted, organized, shared and translated, with the suitable parties including publishers, marketers, and other businesses. The platform has the capability to control and manage any kind of information.

The data management platform provide numerous facilities such as data collection, data classification, data analysis, data transfer, and scalability. The platform enable users to aim for the customers anywhere, anytime during the real time and long term campaigns. Moreover, the platform also offers some progressive features including tag management, audience segmentation, audience analytics, media integration, and campaign analysis.

At present, the platforms can simply pool the data from different sources and categorize users to various groups based on the performance pattern. This insight has forced many marketers to implement such platforms, which is therefore fuelling the growth of data management platform market.

Segment Overview

The data management platform market is observing growth owing to rising demand for better data management by advertising agencies and marketers. Advertisers nowadays purchase media across wide range of sites and with numerous distributors due to rise of advanced technology.
The major benefit of a these platform is that these can connect all the activity by the advertiser with viewer’s data and the resulting campaign into one collective site which can be used to enhance future media buys and ad creativities.

Regional Overview

Based on Geography, North America is projected to dominate the overall data management platform market over the period. This is majorly attributed to the presence of favourable macro-economic factors and also the well-established players in the region, thus contributing to growth of advanced technologies.
However, rapid development in media and advertising industry in emerging economies such as Asia Pacific, Middle East & Africa, and South America is further expected to drive demand for data management platforms around the world.

Competitor overview

Major players in the market are Actian Corporation, CA Technologies, Inc., BMC Software, Inc., Hitachi Ltd., Microsoft Corporation, IBM Corporation, Oracle Corporation, InterSystems Corporation, Cloudera, Inc., Compuware Corporation, Informatica Corporation, Embarcadero Technologies, Inc., MarkLogic Corporation, and SAP SE.

Key Players
  1. Actian CorporatioN
  2. BMC Software, Inc.
  3. CA Technologies, Inc.
  4. Hitachi Ltd.
  5. IBM Corporation
  6. Microsoft Corporation
  7. Oracle Corporation
  8. Cloudera, Inc.
  9. InterSystems Corporation
  10. Compuware Corporation
  11. Embarcadero Technologies, Inc.
  12. Informatica Corporation
  13. MarkLogic Corporation
  14. SAP SE

Market Segmentation

By Deployment Method
  • On-Premise
  • Cloud
By Data Source
  • First Priority
  • Second Priority
  • Third Priority
By End User
  • Brand/Retailers
  • Media Agencies
  • Publishers
  • Others
By Geography
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • UAE
    • Rest of LAMEA


1 Market Dynamics 11

  • 1.1 Market Growth Factors 11
    • 1.1.1 Growing Demand for Content Personalization 11
    • 1.1.2 Increasing Popularity of Artificial Intelligence 12
    • 1.1.3 Multichannel Integration 12
  • 1.2 Restraints 12
    • 1.2.1 Regulatory Restrictions 12
    • 1.2.2 Technical Complexities 13
  • 1.3 Market Opportunities 13
    • 1.3.1 Digital Advertising 13
  • 1.4 Porter’s Five Forces Analysis 14

2 Global Data Management Platform Market, By Data Type 15

  • 2.1 Introduction 15
  • 2.2 Sub-segment 16
    • 2.2.1 First Party Data 16
    • 2.2.2 Second Party Data 16
    • 2.2.3 Third Party Data 16

3 Global Data Management Platform Market, By Data Source 18

  • 3.1 Introduction 18
  • 3.2 Sub-Segment 19
    • 3.2.1 Web Analytics Tools 19
    • 3.2.2 Mobile Web 20
    • 3.2.3 Mobile Apps 20
    • 3.2.4 CRM Data 20
    • 3.2.5 POS Data 21
    • 3.2.6 Social Network 21
    • 3.2.7 Others 21

4 Global Data Management Platform Market, By End User 22

  • 4.1 Introduction 22
  • 4.2 Sub-Segment 23
    • 4.2.1 Ad Agencies 23
    • 4.2.2 Marketers 23
    • 4.2.3 Publishers 23

5 Global Data Management Platform Market, By Region 24

  • 5.1 Introduction 24
  • 5.2 Market, By Regions 26
    • 5.2.1 North America 26
      • 5.2.1.1 U.S. 31
      • 5.2.1.2 Canada 35
      • 5.2.1.3 Mexico 39
    • 5.2.2 Europe 43
      • 5.2.2.1 UK 48
      • 5.2.2.2 Germany 52
      • 5.2.2.3 France 56
      • 5.2.2.4 Italy 60
      • 5.2.2.5 Rest of Europe 64
    • 5.2.3 Asia-Pacific 68
      • 5.2.3.1 China 73
      • 5.2.3.2 Japan 77
      • 5.2.3.3 India 81
      • 5.2.3.4 South Korea 85
      • 5.2.3.5 Rest of Asia Pacific 89
    • 5.2.4 Rest of the World (RoW) 92

6 Competitive Landscape 96

  • 6.1 Introduction 96
  • 6.2 Market Share Analysis 96
  • 6.3 Company Profiles 97
    • 6.3.1 Oracle Corporation (U.S.) 97
      • 6.3.1.1 Company Overview 97
      • 6.3.1.2 Product/Services Offering 97
      • 6.3.1.3 Business Strategy 97
      • 6.3.1.4 SWOT Analysis 98
    • 6.3.2 Adobe Systems Incorporated (U.S.) 99
      • 6.3.2.1 Company Overview 99
      • 6.3.2.2 Product/Services Offering 100
      • 6.3.2.3 Business Strategy 100
      • 6.3.2.4 SWOT Analysis 100
    • 6.3.3 KBM Group LLC (U.S.) 101
      • 6.3.3.1 Company Overview 101
      • 6.3.3.2 Product/Services Offering 101
      • 6.3.3.3 Business Strategy 101
      • 6.3.3.4 SWOT Analysis 102
    • 6.3.4 Rocket Fuel, Inc. (U.S.) 103
      • 6.3.4.1 Company Overview 103
      • 6.3.4.2 Products/Services Offering 103
      • 6.3.4.3 Business Strategy 104
      • 6.3.4.4 SWOT Analysis 104
    • 6.3.5 Salesforce Inc.(U.S.) 105
      • 6.3.5.1 Company Overview 105
      • 6.3.5.2 Product/ Service offered 105
      • 6.3.5.3 Strategy 106
      • 6.3.5.4 SWOT Analysis 106
    • 6.3.6 Lotame Solutions Inc. (U.S.) 107
      • 6.3.6.1 Company overview 107
      • 6.3.6.2 Product/ Service offering 107
    • 6.3.7 Turn Inc. (U.S.) 108
      • 6.3.7.1 Company Overview 108
      • 6.3.7.2 Product/ Service offered 108
    • 6.3.8 Neustar, Inc. (U.S.) 109
      • 6.3.8.1 Company Overview 109
      • 6.3.8.2 Product/ Service offered 109
    • 6.3.9 SAS Institute (U.S.) 110
      • 6.3.9.1 Company Overview 110
      • 6.3.9.2 Product/ Service offered 110
    • 6.3.10 Cloudera Inc. 111
      • 6.3.10.1 Company Overview 111
      • 6.3.10.2 Products/Services Offered 111
    • 6.3.11 SAP SE (Germany) 112
      • 6.3.11.1 Business Overview 112
      • 6.3.11.2 Product/Services Offered 112
    • 6.3.12 Informatica (U.S.) 113
      • 6.3.12.1 Company Overview 113
      • 6.3.12.2 Products/Services Offered 113
    • 6.3.13 V12 Data 114
      • 6.3.13.1 Company Overview 114
      • 6.3.13.2 Product/Services Offering 114

7 Appendix 115

  • 7.1 Scope of the Study 115
    • 7.1.1 Research Objective 115
    • 7.1.2 Assumption 115
    • 7.1.3 Limitation 115
  • 7.2 Market Structure 116

8 Research Methodologies 117

  • 8.1 Research Process 117
  • 8.2 Primary Research 118
  • 8.3 Secondary Research 118
  • 8.4 Market Size Estimation 118

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