1 Report Prologue 12

2 Market Introduction 16

• 2.1 Introduction 16
• 2.2 Scope of Study 16
• 2.3 Research Objective 16
• 2.4 Assumptions & Limitations 17
  • 2.4.1 Assumptions 17
  • 2.4.2 Limitations 17
• 2.5 Market Structure 17

3 Research Methodology 18

• 3.1 Primary Research Methodology 19
• 3.2 Secondary Research Methodology 20
• 3.3 Market Share Analysis 21
• 3.4 Trade Analysis 22
• 3.5 Market Pricing Approach 22

4 Market Dynamics 23

• 4.1 Introduction 23
• 4.2 Divers 24
  • 4.2.1 Increasing prevalence of gastric diseases will boost the gastroscopy market 24
  • 4.2.2 Growing geriatric population 25
  • 4.2.3 Increasing demands for advanced gastroscopy procedures and early diagnosis 26
• 4.3 Restraints 27
  • 4.3.1 Infection by the use of gastroscopes 27
  • 4.3.2 High cost of the gastroscopes 28
• 4.4 Opportunity 29
• 4.5 Macroeconomic Indicators 29
• 4.6 Product Trends 30
  • 4.6.1 Mega Trends 30
    • 4.6.1.1 Tissue biopsy and culturing of gastric cells 30

5 Market Factor Analysis 31

• 5.1 Value Chain Analysis 31
  • 5.1.1 Introduction 31
  • 5.1.2 Raw Material 31
  • 5.1.3 Supplier 31
  • 5.1.4 Manufacturer 32
  • 5.1.5 Marketing and distribution 32
  • 5.1.6 Consumer 32
• 5.2 Porter’s Five Forces Model 33
  • 5.2.1 Bargaining Power of Suppliers 34
  • 5.2.2 Bargaining Power of Buyers 34
  • 5.2.3 Threat of New Entrants 34
  • 5.2.4 Threat of Substitutes 34
  • 5.2.5 Intensity of Rivalry 34
• 5.3 Pestel Analysis 35
• 5.4 Demand and Supply Gap Analysis 35
• 5.5 Pricing Analysis 36
  • 5.5.1 Average Selling Price 36
  • 5.5.2 Cost Associated with the procedures 37
• 5.6 Resource Utilization 37
• 5.7 Product Feasibility 38
• 5.8 Investment Opportunities 38
• 5.9 Market Access Scenario 39
  • 5.9.1 Reimbursement and Insurance 39
  • 5.9.2 Government Policies and Funding 40
• 5.10 Merger & Acquisition 41
• 5.11 Procedure Numbers 42

6 Global Gastroscopes Market, By Type 43

• 6.1 Introduction 43
• 6.2 Standard Gastroscopes 45
• 6.3 Transnasal Gastroscopes 46
• 6.4 Therapeutic Gastroscope 47
• 6.5 Dual Channel Gastroscope 48

7 Global Gastroscopes Market, By Application 49

• 7.1 Introduction 49
• 7.2 Normal Mucosa 50
• 7.3 Chronic Gastritis 51
  • 7.3.1 Superficial gastritis 51
  • 7.3.2 Atrophic gastritis 51
• 7.4 Gastric Ulcer 52
• 7.5 Contraindications 53

8 Global Gastroscopes Market, By End User 54

• 8.1 Introduction 54
• 8.2 Hospitals & Clinics 56
• 8.3 Diagnostic labs 57
• 8.4 Ambulatory Surgical Centres 58

9 Global Gastroscopes Market, By Region 59

• 9.1 Introduction 59
• 9.2 Americas 61
  • 9.2.1 U.S. 64
  • 9.2.2 Canada 66
  • 9.2.3 Latin Americas 68
• 9.3 Europe 71
  • 9.3.1 Germany 75
  • 9.3.2 France 77
  • 9.3.3 UK 79
  • 9.3.4 Italy 81
  • 9.3.5 Spain 83
  • 9.3.6 Rest Of Western Europe 85
  • 9.3.7 Eastern Europe 87
• 9.4 Asia Pacific 89
  • 9.4.1 Japan 92
  • 9.4.2 China 94
  • 9.4.3 India 96
  • 9.4.4 Australia 98
  • 9.4.5 Republic of Korea 100
  • 9.4.6 Rest of Asia Pacific 103
• 9.5 Middle East & Africa 105
  • 9.5.1 Middle East 108
  • 9.5.2 Africa 110

10 Company Landscape 113

• 10.1 Introduction 113
• 10.2 Company Share Analysis 113
• 10.3 Technology Analysis of Market Vendors 115
• 10.4 Key Developments 116

11 Company Profile 117

• 11.1 Olympus Corporation 117
  • 11.1.1 Company Overview 117
  • 11.1.2 Financials 117
  • 11.1.3 Products 117
  • 11.1.4 Strategy 117
  • 11.1.5 Key Developments 117
• 11.2 Boston Scientific Corporation 118
  • 11.2.1 Company Overview 118
  • 11.2.2 Financials 118
  • 11.2.3 Products 118
  • 11.2.4 Strategy 118
  • 11.2.5 Key Developments 118
• 11.3 Fujifilm Holdings Corporation 119
  • 11.3.1 Company Overview 119
  • 11.3.2 Financials 119
  • 11.3.3 Products 119
  • 11.3.4 Strategy 119
  • 11.3.5 Key Developments 119
• 11.4 Pentax Medical 120
  • 11.4.1 Company Overview 120
  • 11.4.2 Financials 120
  • 11.4.3 Products 120
  • 11.4.4 Strategy 120
  • 11.4.5 Key Developments 120
• 11.5 Perkin Elmer 121
  • 11.5.1 Company Overview 121
  • 11.5.2 Financials 121
  • 11.5.3 Products 121
  • 11.5.4 Strategy 121
  • 11.5.5 Key Developments 121
• 11.6 KARL STORZ GmbH & Co. KG 122
  • 11.6.1 Company Overview 122
  • 11.6.2 Financials 122
  • 11.6.3 Products 122
  • 11.6.4 Strategy 122
  • 11.6.5 Key Developments 122
• 11.7 SonoScape Medical Corp. 123
  • 11.7.1 Company Overview 123
  • 11.7.2 Financials 123
  • 11.7.3 Products 123
  • 11.7.4 Strategy 123
  • 11.7.5 Key Developments 123

12 Conclusion 124

• 12.1 Key Findings 124
  • 12.1.1 CEO’s Viewpoint 124
  • 12.1.2 Unmet Needs 124
  • 12.1.3 Key Companies to Watch 124
  • 12.1.4 Prediction of Gastroscopes Industry 124

13 Appendix 125