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Global Gift Card Market Opportunities and Forecast 2020-2027

  • DLR2426
  • 15 September, 2021
  • Consumer Goods
  • Pages: 120
  • Global
Global Gift Card Market, By Card Type (Closed-loop Card, Open-loop Card), By End User (Retail Establishment, Corporate Institutions) and opportunities and forecast 2020-2027

Covid-19 Impact on Gift Card Market:

Consumers across the globe are adjusting to the new normal and there is a noteworthy discrepancy in consumer behavior. Consumer's purchasing habits, behavior, and attitudes have changed in light of COVID-19. People are shopping very consciously and are majorly centered on basic needs and are buying locally. Consumers are using digital commerce to play, learn, and connect to manage isolation and follow social distancing policy. The covid-19 has consistently impacted the shopping behavior of 9 in 10 consumers. Nearly 30-50 percent of the consumers have shifted towards online shopping from March 2020 to December 2020.

Gift Card Market Overview

A gift card is a prepaid debit card that contains a specific amount of money that is used for a variety of purchases. Generally, there are two types of gift cards: open loop and closed loop cards. Both types can typically be used online and in person.

The growing use of smartphones has resulted in the increasing use of E-commerce websites. Consumers are largely using many mobile apps, such as Amazon, Flipkart, and eBay for online shopping. Again, hassle-free purchase on E-commerce websites is making online shopping a very lucrative business. Therefore, the rising popularity of online shopping is expected to boost the growth of the global gift cards market in the next few years. Additionally, growing acceptance of these gift cards, especially amongst the younger generation is anticipated to propel the growth of the market throughout the forecast period. 

However, ensuring secure management and privacy of consumer data is one of the major factors that adversely affect the growth of the market. Besides this, technological developments related to payment solutions and increasing demand for branded products are anticipated to create profitable opportunities for the market’s expansion in the forthcoming years.

Gift Card Market Segment Overview

Based on card type, the Closed-loop Card segment dominated the gift cards market and is expected to maintain its dominance during the forecast period. This is owing to various benefits such as benefits providing an opportunity to businesses to make money on products purchased using gift cards and free activation for users. This fact escalates the adoption of closed-loop gift card.

Moreover, ongoing technological innovations in gift cards allow high sales in companies by making their product offerings more unique & attractive. This fact is expected to create a positive outlook for the development of the market.

Gift Card Market Regional Overview

In terms of regions, North America is anticipated to dominate the overall market, throughout the forecast period. This is mainly due to the presence of several superstores and malls in this region. On the other hand, the Asia Pacific is expected to register the fastest growth during the forecast period. This is attributed to the increasing use of mobile and rising internet penetration in this region. In addition, developing countries offer significant opportunities for gift card solution providers to expand & develop their offerings, especially among countries such as Australia, China, India, Singapore, and South Korea. 

Gift Card Market Competitor overview

Major players operating in the industry are focusing on various strategic initiatives such as partnerships and collaborations which are gaining significant popularity in the gift cards market. For instance, In February 2019,   InComm, a leading payments technology company, announced it has launched Google Play gift cards in Malaysia, becoming the first distributor to do so, through its strategic partnership with Razer Inc. and its subsidiary MOL Global, Inc. (MOL), a leading e-payment enabler. Google Play gift cards will be available in more than 2,250 7-Eleven stores across Malaysia.

Gift Card Market, Key Players

·       Amazon.com, Inc.
·       American Express Company
·       Blackhawk Network Holdings, Inc.
·       Fiserv, Inc.
·       Givex Corporation
·       InComm Payments
·       PayPal, Inc.
·       Paytronix Systems, Inc.
·       Qwikcilver Solutions Pvt Ltd.
·       Walmart Inc.

Gift Card Market Segmentation

Gift Card Market, By Card Type

·       Closed-loop Card
·       Open-loop Card

Gift Card Market, By End User

·       Retail Establishment
·       Corporate Institutions

Gift Card Market, By Region
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East and Africa
    • GCC
    • South Africa
    • Rest of Middle East and Africa


1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
  • 1.4. Definitions and Assumptions

2. Executive Summary

    3. Market Dynamics

    • 3.1. Market Drivers
    • 3.2. Market Restraints
    • 3.3. Market Opportunities

    4. Key Insights

    • 4.1. Key Emerging Trends – For Major Countries
    • 4.2. Latest Technological Advancement
    • 4.3. Regulatory Landscape
    • 4.4. Industry SWOT Analysis
    • 4.5. Porters Five Forces Analysis

    5. Global Gift Card Market Analysis (USD Billion), Insights and Forecast, 2020-2027

    • 5.1. Key Findings / Summary
    • 5.2. Market Analysis, Insights and Forecast – By Card Type
      • 5.2.1. Closed-loop Card
      • 5.2.2. Open-loop Card
    • 5.3. Market Analysis, Insights and Forecast – By End User
      • 5.3.1. Retail Establishment
      • 5.3.2. Corporate Institutions
    • 5.4. Market Analysis, Insights and Forecast – By Region
      • 5.4.1. North America
      • 5.4.2. Latin America
      • 5.4.3. Europe
      • 5.4.4. Asia Pacific
      • 5.4.5. Middle East and Africa

    6. North America Gift Card Market Analysis (USD Billion), Insights and Forecast, 2020-2027

    • 6.1. Key Findings / Summary
    • 6.2. Market Analysis, Insights and Forecast – By Card Type
      • 6.2.1. Pre-Combustion
      • 6.2.2. Post Combustion
      • 6.2.3. Oxy-Fuel Combustion
    • 6.3. Market Analysis, Insights and Forecast – By End User
      • 6.3.1. Retail Establishment
      • 6.3.2. Corporate Institutions
    • 6.4. Market Analysis, Insights and Forecast – By Country
      • 6.4.1. U.S.
      • 6.4.2. Canada

    7. Latin America Gift Card Market Analysis (USD Billion), Insights and Forecast, 2020-2027

    • 7.1. Key Findings / Summary
    • 7.2. Market Analysis, Insights and Forecast – By Card Type
      • 7.2.1. Closed-loop Card
      • 7.2.2. Open-loop Card
    • 7.3. Market Analysis, Insights and Forecast – By End User
      • 7.3.1. Retail Establishment
      • 7.3.2. Corporate Institutions
    • 7.4. Market Analysis, Insights and Forecast – By Country
      • 7.4.1. Brazil
      • 7.4.2. Mexico
      • 7.4.3. Rest of Latin America

    8. Europe Gift Card Market Analysis (USD Billion), Insights and Forecast, 2020-2027

    • 8.1. Key Findings / Summary
    • 8.2. Market Analysis, Insights and Forecast – By Card Type
      • 8.2.1. Closed-loop Card
      • 8.2.2. Open-loop Card
    • 8.3. Market Analysis, Insights and Forecast – By End User
      • 8.3.1. Retail Establishment
      • 8.3.2. Corporate Institutions
    • 8.4. Market Analysis, Insights and Forecast – By Country
      • 8.4.1. UK
      • 8.4.2. Germany
      • 8.4.3. France
      • 8.4.4. Italy
      • 8.4.5. Spain
      • 8.4.6. Russia
      • 8.4.7. Rest of Europe

    9. Asia Pacific Gift Card Market Analysis (USD Billion), Insights and Forecast, 2020-2027

    • 9.1. Key Findings / Summary
    • 9.2. Market Analysis, Insights and Forecast – By Card Type
      • 9.2.1. Closed-loop Card
      • 9.2.2. Open-loop Card
    • 9.3. Market Analysis, Insights and Forecast – By End User
      • 9.3.1. Retail Establishment
      • 9.3.2. Corporate Institutions
    • 9.4. Market Analysis, Insights and Forecast – By Country
      • 9.4.1. China
      • 9.4.2. India
      • 9.4.3. Japan
      • 9.4.4. Australia
      • 9.4.5. South East Asia
      • 9.4.6. Rest of Asia Pacific

    10. Middle East & Africa Gift Card Market Analysis (USD Billion), Insights and Forecast, 2020-2027

    • 10.1. Key Findings / Summary
    • 10.2. Market Analysis, Insights and Forecast – By Card Type
      • 10.2.1. Closed-loop Card
      • 10.2.2. Open-loop Card
    • 10.3. Market Analysis, Insights and Forecast – By End User
      • 10.3.1. Retail Establishment
      • 10.3.2. Corporate Institutions
    • 10.4. Market Analysis, Insights and Forecast – By Country
      • 10.4.1. GCC
      • 10.4.2. South Africa
      • 10.4.3. Rest of Middle East & Africa

    11. Competitive Analysis

    • 11.1. Company Market Share Analysis, 2018
    • 11.2. Key Industry Developments
    • 11.3. Company Profile
    • 11.4. Amazon.com, Inc.
      • 11.4.1. Business Overview
      • 11.4.2. Segment 1 & Service Offering
      • 11.4.3. Overall Revenue
      • 11.4.4. Geographic Presence
      • 11.4.5. Recent Development
    *Similar details will be provided for the following companies
    • 11.5. American Express Company
    • 11.6. Blackhawk Network Holdings, Inc.
    • 11.7. Fiserv, Inc.
    • 11.8. Givex Corporation
    • 11.9. InComm Payments
    • 11.10. PayPal, Inc.
    • 11.11. Paytronix Systems, Inc.
    • 11.12. Qwikcilver Solutions Pvt Ltd.
    List of Figures

    Figure 1: Global Gift Card Market Revenue Breakdown (USD Billion, %) by Region, 2019 & 2027
    Figure 2: Global Gift Card Market Value Share (%), By Segment 1, 2019 & 2027
    Figure 3: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 4: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 5: Global Gift Card Market Value Share (%), By Segment 2, 2019 & 2027
    Figure 6: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 7: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 8: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 9: Global Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 10: Global Gift Card Market Value Share (%), By Segment 3, 2019 & 2027
    Figure 11: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 12: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 13: Global Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 14: Global Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 15: Global Gift Card Market Value (USD Billion), by Region, 2019 & 2027
    Figure 16: North America Gift Card Market Value Share (%), By Segment 1, 2019 & 2027
    Figure 17: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 18: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 19: North America Gift Card Market Value Share (%), By Segment 2, 2019 & 2027
    Figure 20: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 21: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 22: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 23: North America Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 24: North America Gift Card Market Value Share (%), By Segment 3, 2019 & 2027
    Figure 25: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 26: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 27: North America Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 28: North America Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 29: North America Gift Card Market Forecast (USD Billion), by U.S., 2016-2027
    Figure 30: North America Gift Card Market Forecast (USD Billion), by Canada, 2016-2027
    Figure 31: Latin America Gift Card Market Value Share (%), By Segment 1, 2019 & 2027
    Figure 32: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 33: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 34: Latin America Gift Card Market Value Share (%), By Segment 2, 2019 & 2027
    Figure 35: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 36: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 37: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 38: Latin America Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 39: Latin America Gift Card Market Value Share (%), By Segment 3, 2019 & 2027
    Figure 40: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 41: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 42: Latin America Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 43: Latin America Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 44: Latin America Gift Card Market Forecast (USD Billion), by Brazil, 2016-2027
    Figure 45: Latin America Gift Card Market Forecast (USD Billion), by Mexico, 2016-2027
    Figure 46: Latin America Gift Card Market Forecast (USD Billion), by Rest of Latin America, 2016-2027
    Figure 47: Europe Gift Card Market Value Share (%), By Segment 1, 2019 & 2027
    Figure 48: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 49: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 50: Europe Gift Card Market Value Share (%), By Segment 2, 2019 & 2027
    Figure 51: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 52: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 53: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 54: Europe Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 55: Europe Gift Card Market Value Share (%), By Segment 3, 2019 & 2027
    Figure 56: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 57: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 58: Europe Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 59: Europe Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 60: Europe Gift Card Market Forecast (USD Billion), by U.K., 2016-2027
    Figure 61: Europe Gift Card Market Forecast (USD Billion), by Germany, 2016-2027
    Figure 62: Europe Gift Card Market Forecast (USD Billion), by France, 2016-2027
    Figure 63: Europe Gift Card Market Forecast (USD Billion), by Italy, 2016-2027
    Figure 64: Europe Gift Card Market Forecast (USD Billion), by Spain, 2016-2027
    Figure 65: Europe Gift Card Market Forecast (USD Billion), by Russia, 2016-2027
    Figure 66: Europe Gift Card Market Forecast (USD Billion), by Rest of Europe, 2016-2027
    Figure 67: Asia Pacific Gift Card Market Value Share (%), By Segment 1, 2019 & 2027
    Figure 68: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 69: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 70: Asia Pacific Gift Card Market Value Share (%), By Segment 2, 2019 & 2027
    Figure 71: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 72: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 73: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 74: Asia Pacific Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 75: Asia Pacific Gift Card Market Value Share (%), By Segment 3, 2019 & 2027
    Figure 76: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 77: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 78: Asia Pacific Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 79: Asia Pacific Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 80: Asia Pacific Gift Card Market Forecast (USD Billion), by China, 2016-2027
    Figure 81: Asia Pacific Gift Card Market Forecast (USD Billion), by India, 2016-2027
    Figure 82: Asia Pacific Gift Card Market Forecast (USD Billion), by Japan, 2016-2027
    Figure 83: Asia Pacific Gift Card Market Forecast (USD Billion), by Australia, 2016-2027
    Figure 84: Asia Pacific Gift Card Market Forecast (USD Billion), by Southeast Asia, 2016-2027
    Figure 85: Asia Pacific Gift Card Market Forecast (USD Billion), by Rest of Asia Pacific, 2016-2027
    Figure 86: Middle East & Africa Gift Card Market Value Share (%), By Segment 1, 2019 & 2027
    Figure 87: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 88: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 89: Middle East & Africa Gift Card Market Value Share (%), By Segment 2, 2019 & 2027
    Figure 90: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 91: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 92: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 93: Middle East & Africa Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 94: Middle East & Africa Gift Card Market Value Share (%), By Segment 3, 2019 & 2027
    Figure 95: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 1, 2016-2027
    Figure 96: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 2, 2016-2027
    Figure 97: Middle East & Africa Gift Card Market Forecast (USD Billion), by Sub-Segment 3, 2016-2027
    Figure 98: Middle East & Africa Gift Card Market Forecast (USD Billion), by Others, 2016-2027
    Figure 99: Middle East & Africa Gift Card Market Forecast (USD Billion), by GCC, 2016-2027
    Figure 100: Middle East & Africa Gift Card Market Forecast (USD Billion), by South Africa, 2016-2027
    Figure 101: Middle East & Africa Gift Card Market Forecast (USD Billion), by Rest of Middle East & Africa, 2016-2027 
    List of Tables
    Table 1: Global Gift Card Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
    Table 2: Global Gift Card Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
    Table 3: Global Gift Card Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
    Table 4: Global Gift Card Market Revenue (USD Billion) Forecast, by Region, 2016-2027
    Table 5: North America Gift Card Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
    Table 6: North America Gift Card Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
    Table 7: North America Gift Card Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
    Table 8: North America Gift Card Market Revenue (USD Billion) Forecast, by Country, 2016-2027
    Table 9: Europe Gift Card Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
    Table 10: Europe Gift Card Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
    Table 11: Europe Gift Card Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
    Table 12: Europe Gift Card Market Revenue (USD Billion) Forecast, by Country, 2016-2027
    Table 13: Latin America Gift Card Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
    Table 14: Latin America Gift Card Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
    Table 15: Latin America Gift Card Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
    Table 16: Latin America Gift Card Market Revenue (USD Billion) Forecast, by Country, 2016-2027
    Table 17: Asia Pacific Gift Card Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
    Table 18: Asia Pacific Gift Card Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
    Table 19: Asia Pacific Gift Card Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
    Table 20: Asia Pacific Gift Card Market Revenue (USD Billion) Forecast, by Country, 2016-2027
    Table 21: Middle East & Africa Gift Card Market Revenue (USD Billion) Forecast, by Segment 1, 2016-2027
    Table 22: Middle East & Africa Gift Card Market Revenue (USD Billion) Forecast, by Segment 2, 2016-2027
    Table 23: Middle East & Africa Gift Card Market Revenue (USD Billion) Forecast, by Segment 3, 2016-2027
    Table 24: Middle East & Africa Gift Card Market Revenue (USD Billion) Forecast, by Country, 2016-2027

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