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Global Body Massage Market Size, Segmentation, Trends and Growth Analysis Forecast by 2030

  •   DLR4802
  •   March, 2024
  •   Pages: 150
  •  Global

Body Massage Market Analysis and Size, Growth

The body massage market is currently valued at USD 66.6 billion USD and is expected to increase to the value of 124.5 million USD by 2030, registering a CAGR of 9.3% over the forecast period.

Body Massage Market

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A body massager is used for the manipulation of the muscles and other soft tissues of the body (as by stroking, kneading, or rubbing with one or both hands or an instrument) by a massage therapist for therapeutic purposes (as to relieve pain, promote healing, or improve physical functioning). Body massage therapy services also called the spa is considered to be a luxury across the globe.

The benefits associated with massage therapy like mental and physical the millennials and the genZ are drifting towards an increase in body massage, as a need for mental and physical rejuvenation is improving the demand for the body massage market.

Body Massage Market Latest Trends:

The technological advancement in body massagers such as the infrared massage device is a highly advanced medical device that combines massage and infrared radiation to achieve deeper relaxation and relief from muscle tension. By combining these two technologies, the infrared massage device can provide rapid and effective pain relief as well as faster recovery from muscle pain and injuries.

Segmentation Of Body Massage Market :

By Service Type

  • Deep Tissue Massager
  • Lymphatic Massager
  • Sports Massager
  • Oncology Massage
  • Swedish Massage
  • Other


  • Massage Parlours
  • Hospitals/Clinics
  • Resorts/Hotels


  • Beauty/Grooming
  • Relaxation
  • Physical Fitness Treatment
  • Other


  • North America
  • Europe
  • Asia-Pacific
  • Middle East
  • Africa
  • South America

Body Massage Market report offers the value (in USD million) for the above segments.

Body Massage Market

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Market Driver:

Rising Awareness of Personal Care and Well-being 

The increasing understanding of today’s generation regarding self-care and taking the time to improve both physical health and mental health is increasing the demand for body massagers, thereby contributing to the studied market growth. Body massage helps with calming down mental health, and taking self-care that can help to manage stress, lower your risk of illness, and increase the body’s energy. For instance, an article published by the journal Cureus in May 2023, reported that with the increasing body pain due to the presence of various chronic diseases, people globally are drifting towards various home body massagers, thereby driving the growth of the studied market.

Increasing Disposable Incomes

The results published by UK Census 2021, reported that median household disposable income increased in the United Kingdom by an average of 0.7% per year between FYE 2020 and FYE 2022, in comparison with a longer-term increase by an average of 1.7% per year over the 10 years leading up to 2022. 

Similarly, as per the data published by Take Profit. Org in March 2023, reported that disposable personal income in India increased to 27,29,95,360 INR Million (3329.658 B USD) in 2022. The maximum level was 20,67,52,288 INR Million and the minimum was 91540 INR Million. Thus, due to the increase in disposable income, people can take more care of their health, thereby the demand for body massage can increase over the forecast period.

Technological Advancement in Massagers

Furthermore, with the launch of new massagers in this market segment, the market is expected to witness significant growth over the forecast period. For instance, in July 2023, Kneeflow is a 3-in-1 massager that can be used by anybody suffering from knee pain and knee mobility issues. Whether recovering from knee surgery or suffering achiness after a workout, Kneeflow is an at-home, personalized massaging device that can help with the recovery process, prevention, and relief. Kneeflow uses the following three therapy methods to provide deeper penetration into joints, cartilage, and tissue for faster and more effective pain relief. Thus, the launch of such products is driving the growth of the studied market.

Market Restraints:

Stringent Regulatory Policies and Reimbursement Issues

A stringent regulatory authority (SRA) is a national drug regulation authority that is considered by the World Health Organization (WHO) to apply stringent standards for quality, safety, and efficacy in its process of regulatory review of drugs and vaccines for marketing authorization. Reimbursement policies are a type of insurance policy in which the insured must first pay losses out-of-pocket and then seek reimbursement for any covered loss from the insurer, as opposed to policies where the insurer is required to "pay losses on behalf of" an insured. The lack of reimbursement may slow down the growth of the studied market.

The COVID-19 pandemic impact on Body Massage Market

For instance, an article published by the Journal of Body Therapy and Movement Therapy in July 2023 reported that in March 2020, most jurisdictions in Canada and Australia began a two-week lockdown, in which all non-essential services such as body massage and aroma therapies were not allowed to operate. Thus, during the initial few days of the lockdown, the massage activity subsequently decreased and thus market faced the challenges. However, post-pandemic with the opening of various spas and massage centers reopened, the market gained traction and thus the market witnessed significant traction over the forecast period.

Segmental Analysis Deep Tissue Massager by Product Type Segment is expected to witness significant growth over the forecast period.

A deep tissue massager improves blood flow and relieves tiredness. It improves blood flow throughout the body and helps sore muscles. A body massager hence enhances the way your body works. With proper blood flow, your body can fend off any possible illness. Increasing blood flow promotes the body’s internal circulation of oxygen. Additionally, it promotes a healthy heart and muscular function.

Massage Parlours is Expected to Witness Significant Growth Over the Forecast Period. 

A massage parlor is a place where massage services are provided. The growth in massage parlors over the past decade is fueling the growth of the studied segment.

Relaxation By Purpose segment is Fueling the Growth of Body Massage Market 

Body Massagers help in muscle kneading and will be used throughout to help work out tense muscles, while friction may be applied with fingertips, knuckles, and the thumb if the muscle requires deeper pressure, thereby helping in relaxation, and thus contributing to the segment’s growth.  Body Massagers are for full-body relaxation and can be very good for those trying to recover from injury.

North American Region is Expected to Dominate the Market Over the Forecast Period.

The region is expected to witness significant growth over the forecast period owing to the new product launches, and due to the high disposable income of the people living in the country. For instance, in June 2022, Hyerice, a global high-performance wellness brand, proudly introduces Normatec 3 by Hyperice, the next evolution of the iconic Normatec series, which uses dynamic air compression to advance everyday wellness and helps aid in faster recovery, improved training, and maximized performance. Scientific studies have shown benefits of using Normatec including decreases in pain sensitivity1 and muscle fatigue after exercise, and increases in range of motion.

Body Massage Market

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Competitive Landscape of Body Massage market

The Body Massage market is moderately competitive due to the presence of a few market players working globally and regionally. Some of the key market players working in this segment are :

Key Players

  • Envy Spavia Massage
  • Green Spa
  • Intercontinental Hotels Group PLC
  • Siam Wellness Group
  • Massage Luxe.

Recent Development:

1) In May 2023 - WELOV, the popular health and wellness brand, is pleased to announce the launch of its latest product, the Leg Massager Compression Solution. This innovative product is designed to alleviate soreness and improve blood circulation in the legs, making it an essential tool for people with an active lifestyle or those who suffer from leg pain.

2) In May 2023 - Chinese tech giant Xiaomi launched the MIJIA Smart Neck Massager for the Chinese market. The massager is designed to relieve muscle tension and stiffness in the neck and shoulders, using a combination of massage heads and heat therapy.

Frequently Asked Questions (FAQ) :

Q1. How much is the Body Massage Market worth ?

The body massage market is currently valued at USD 66.6 billion USD and is expected to increase to the value of 124.5 million USD by 2030

Q2. What is the Growth Rate of the Body Massage Market ?

Body Massage Market is registering a CAGR of 9.3% over the forecast period

Q3. Which Region is expected to hold the higest Market share ?

The North American region is expected to witness significant growth over the forecast period

Q4. What segments are covered in the Body Massage Market Report?

Body Massage Market Report has covered segemtation like - By Service Type, Purpose, End User & Geography

    Study Assumptions and Market Definition        
    Scope of the Study        
    Market Overview        
    Market Drivers        
        Rising Awareness of Personal Care and Well-being    
        Increasing Disposable Incomes    
        Technological Advancement in Massagers    
    Market Restraints        
        Stringent Regulatory Policies and Reimbursement Issues    
    Porter's Five Force Analysis        
        Threat of New Entrants    
        Bargaining Power of Buyers/Consumers    
        Bargaining Power of Suppliers    
        Threat of Substitute Products    
        Intensity of Competitive Rivalry    
MARKET SEGMENTATION (Market Size by Value - USD million)            
    By Product Type        
        Deep Tissue Massager    
        Lymphatic Massager    
        Sports Massager    
        Oncology Massage    
        Swedish Massage    
        Other Service Type    
    By End-users         
        Massage Parlours    
    By Purpose        
        Physical Fitness    
        Other Purpose    
        North America    
            United States
            United Kingdom
            Rest of Europe
            South Korea
            Rest of Asia-Pacific
        Middle East and Africa    
            South Africa
            Rest of Middle East and Africa
        South America    
            Rest of South America
    Company Profiles        
        Massage Envy    
        Massage Green Spa    
        Intercontinental Hotels Group PLC    
        Siam Wellness Group    
        Massage LuXe    

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Research Process

Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.

In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization



Primary Research

Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.

In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.

It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.

Secondary Research

Secondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.

Market Size Estimation

Both, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.

Forecast Model