Global Lawn Mowers Market Size, Segmentation, Trends and Growth Analysis Forecast by 2031

Lawn Mowers Market Overview and Analysis:

The global lawn mowers market size was valued at USD 35.1 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 7.13% from 2024 to 2031.

Lawn mowers are mechanical devices designed for cutting and maintaining the height of grass in lawns and gardens. Typically equipped with rotating blades powered by an internal combustion engine or an electric motor, lawn mowers efficiently trim grass to a uniform height, contributing to the aesthetic appeal and overall health of the lawn. These devices come in various types, including push mowers, self-propelled mowers, and riding mowers, each catering to different lawn sizes and terrains. Lawn mowers play a pivotal role in lawn care, offering a convenient and effective means to keep grass at desired lengths and promoting a well-manicured outdoor environment.

The growth of the lawn mower market is fueled by several key factors. Firstly, the increasing emphasis on outdoor aesthetics and landscaping in both residential and commercial sectors is driving the demand for efficient lawn maintenance equipment. As homeowners and businesses prioritize well-manicured lawns, there is a growing need for technologically advanced and user-friendly lawn mowers. Additionally, the trend towards outdoor leisure activities and the desire for functional yet innovative gardening tools contribute to market expansion. Furthermore, advancements in lawn mower technology, including the integration of smart features and eco-friendly options, cater to the evolving preferences of environmentally conscious consumers. The expanding real estate sector, coupled with urbanization, further propels the demand for lawn mowers as essential tools for maintaining green spaces. Overall, the confluence of aesthetic aspirations, technological advancements, and changing consumer preferences acts as driving forces for the sustained growth of the lawn mower market.

Lawn Mowers Market Trends:

The lawn mower market is witnessing several notable trends that are shaping its dynamics. One prominent trend is the increasing adoption of electric and battery-powered lawn mowers, reflecting a growing emphasis on eco-friendly and quieter alternatives to traditional gas-powered models. Smart technology integration is another key trend, with the emergence of robotic lawn mowers equipped with automation and connectivity features. Consumers are seeking more convenient and time-saving solutions, leading to the popularity of self-propelled and ride-on mowers. Additionally, there is a rising demand for multi-functional mowers that can handle various terrains and offer versatility in grass-cutting preferences. The market is also influenced by a growing awareness of sustainable lawn care practices, prompting the development of energy-efficient and emission-reducing mower models. These trends collectively illustrate a market shift towards innovative, eco-conscious, and technologically advanced lawn mower solutions to meet the evolving needs of consumers.

Market Segmentation: The Lawn Mower Market is Segmented by Type (Push Lawn Mowers, Self-Propelled Lawn Mowers, Ride-On Lawn Mowers, and Robotic Lawn Mowers), Power Source (Gas-powered Lawn Mowers and Electric-powered Lawn Mowers (Corded Electric and Battery-powered), Blade Type (Cylinder/Reel Lawn Mowers and Rotary Lawn Mowers) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market values are provided in terms of USD million for the above segments.

Market Drivers:

Growing Emphasis on Lawn Aesthetics

The surge in demand for lawn mowers is propelled by a growing focus on enhancing outdoor aesthetics among both residential and commercial property owners. Well-groomed lawns play a pivotal role in enhancing the overall visual appeal of properties, becoming an integral element of outdoor design and landscaping. This heightened emphasis on outdoor aesthetics is driving an increased need for lawn mowers that are not only efficient but also incorporate advanced technologies. Property owners are actively seeking tools that can assist in achieving and sustaining impeccably manicured lawns, reflecting the evolving importance of outdoor spaces in contemporary property aesthetics and design.

Rise in Urbanization and Landscaping Trends

The current trends in urbanization, combined with a notable increase in landscaping and gardening pursuits, are significant contributors to the rising demand for lawn mowers. With a growing population shifting to urban areas characterized by limited space, there is an escalating interest in cultivating and maintaining compact yet visually appealing lawns. This urban gardening phenomenon aligns with landscaping trends that emphasize the establishment of green spaces within urban environments. This evolving preference for greenery in cities propels the requirement for versatile and user-friendly lawn mowers that cater to varying lawn sizes and design aspirations, thereby stimulating market growth. Moreover, the aspiration for outdoor leisure spaces, even within urban confines, intensifies the demand for efficient lawn care equipment, underlining the pivotal role of lawn mowers in shaping urban landscapes and recreational environments.

Market Restraints:

Seasonal Demand Fluctuations

The lawn mower market encounters fluctuations in demand throughout the year, reaching its peak sales during the spring and summer months. This pronounced seasonality presents significant challenges for manufacturers and retailers alike. The concentration of sales during specific periods leads to an uneven distribution of revenue, creating operational challenges in managing inventory and production schedules. Manufacturers face the risk of overstock issues during off-peak seasons when demand dwindles, potentially resulting in excess inventory that may need to be managed and discounted. This seasonality factor necessitates strategic planning and inventory management practices to navigate the challenges associated with varying demand levels throughout the year.

COVID-19 Impact on Lawn Mowers Market:

The COVID-19 pandemic has had a multifaceted impact on the lawn mower market. Initially, during the early stages of the pandemic, the market experienced disruptions in manufacturing, supply chain, and distribution due to lockdowns, restrictions, and uncertainties. These challenges led to delays in production, affecting the availability of lawn mowers in the market. On the demand side, the impact varied. With more people staying at home due to lockdowns and social distancing measures, there was an increased focus on home and garden activities. This led to a surge in demand for lawn mowers as homeowners invested in enhancing their outdoor spaces. The trend was particularly notable in regions where gardening and lawn care became popular pastimes during lockdowns. Conversely, economic uncertainties and financial constraints for some households resulted in reduced spending on non-essential items, impacting the purchasing decisions for lawn mowers. The market also faced challenges related to disrupted retail operations, as many brick-and-mortar stores experienced closures or reduced foot traffic. Additionally, the supply chain disruptions, including shortages of components and materials, contributed to an environment of uncertainty for manufacturers and retailers. The overall impact of COVID-19 highlighted the importance of adaptability and resilience in the lawn mower market, prompting industry players to reassess supply chain strategies and explore online sales channels to reach consumers during times of restricted physical access to retail outlets. As the situation evolved, the market exhibited resilience, with a potential shift in consumer behavior towards prioritizing home and garden-related activities likely to have a lasting impact on the industry.

Segmental Analysis:

Robotic Lawn Mowers Segment is Expected to Witness Significant Growth Over the Forecast Period

Robotic lawn mowers have become a sought-after solution for homeowners seeking efficient and automated lawn maintenance. These devices offer precise cutting patterns and autonomous navigation, ensuring a well-groomed lawn without the need for manual intervention. With the ability to operate quietly and mulch clippings for natural fertilization, robotic mowers provide a convenient and eco-friendly alternative to traditional gas-powered models. Their smart technology integration allows for remote management through smartphone apps, enabling users to schedule mowing times and adjust settings effortlessly. The time-saving aspect, along with safety features and environmentally friendly operation, positions robotic lawn mowers as a modern and practical choice for homeowners looking to enhance the aesthetics of their outdoor spaces while embracing innovative lawn care solutions.

Battery-powered Segment is Expected to Witness Significant Growth Over the Forecast Period

The battery-powered lawn mower market has witnessed substantial growth driven by an increasing emphasis on sustainability and the demand for eco-friendly lawn care solutions. These mowers, powered by rechargeable batteries, offer users the advantage of cordless operation, eliminating the need for traditional fuel sources and reducing emissions. The market has seen a surge in demand as environmentally conscious consumers seek alternatives to gas-powered counterparts. The convenience of cordless operation, coupled with advancements in battery technology, has led to improved performance and extended runtimes. Additionally, battery-powered lawn mowers appeal to homeowners with smaller to medium-sized lawns, providing a quieter and more user-friendly option. As the broader market trend shifts towards eco-conscious and efficient lawn care, the battery-powered segment is expected to continue its growth trajectory, contributing to a greener and more sustainable approach to outdoor maintenance. Manufacturers are responding to this trend by innovating with new battery technologies, enhancing power efficiency, and introducing features that align with the evolving preferences of environmentally aware consumers.

Rotatory Lawn Mower Segment is Expected to Witness Significant Growth Over the Forecast Period

Rotary lawn mowers, a popular and versatile category in the lawn care market, employ a horizontally rotating blade underneath the mower deck to cut grass in a swift and efficient manner. Widely favored for their ability to handle various grass lengths and terrains, rotary mowers are known for their simplicity and effectiveness. These mowers are suitable for both residential and commercial applications, offering ease of use and adaptability to different lawn sizes. The rotary cutting mechanism ensures a consistent and even trim, making them well-suited for lawns with uneven terrain. With a range of models powered by electricity, gas, or battery, rotary lawn mowers cater to diverse consumer preferences, providing a reliable and time-tested solution for maintaining well-manicured lawns. Thus, the segment is expected to witness significant growth over the forecast period.

North America Region is Expected to Witness Significant Growth Over the Forecast Period

The North American market, the lawn mower industry reflects a dynamic landscape shaped by a combination of residential landscaping trends, environmental considerations, and technological advancements. With a high percentage of homeowners in North America actively engaging in lawn care, the demand for lawn mowers remains robust. The region witnesses a diverse range of preferences, with a growing inclination towards environmentally friendly options, such as battery-powered and electric mowers, aligning with the increasing emphasis on sustainability. Lawn maintenance practices, deeply ingrained in the suburban lifestyle, contribute to the consistent market demand for a variety of mower types, including traditional gas-powered models and modern robotic mowers. The vastness of residential lawns in North America, particularly in suburban areas, fuels the need for efficient and time-saving lawn care solutions. Additionally, the prevalence of landscaping services and the desire for well-kept outdoor spaces further drive the adoption of diverse lawn mower models. Regulatory trends and environmental awareness have influenced the market, with an increasing number of consumers opting for greener alternatives to address emissions concerns. This has led to a notable shift towards electric and battery-powered lawn mowers, reflecting a broader societal commitment to eco-friendly practices. As technology continues to evolve, smart features and connectivity options integrated into lawn mowers contribute to the modernization of the industry, appealing to tech-savvy consumers. Thus, the North American lawn mower market remains vibrant and adaptable, with manufacturers and retailers responding to changing consumer preferences, environmental considerations, and technological advancements to meet the diverse needs of homeowners across the region.

Lawn Mowers Market Competitive Landscape:

The analyzed market exhibits a high degree of fragmentation, primarily attributable to the presence of numerous players operating on both a global and regional scale. The competitive landscape is characterized by a diverse array of companies, each contributing to the overall market dynamics. This fragmentation arises from the existence of specialized solution providers, established industry players, and emerging entrants, all vying for market share. The diversity in market participants is underscored by the adoption of various strategies aimed at expanding the company presence. On a global scale, companies within the studied market are strategically positioning themselves through aggressive expansion initiatives. This often involves entering new geographical regions, targeting untapped markets, and establishing a robust global footprint. The pursuit of global expansion is driven by the recognition of diverse market opportunities and the desire to capitalize on emerging trends and demands across different regions. Simultaneously, at the regional level, companies are tailoring their approaches to align with local market dynamics. Regional players are leveraging their understanding of specific market nuances, regulatory environments, and consumer preferences to gain a competitive edge. This regional focus allows companies to cater to the unique needs of local clientele, fostering stronger market penetration. To navigate the complexities of the fragmented market, companies are implementing a range of strategies. These strategies include investments in research and development to stay at the forefront of technological advancements, mergers and acquisitions to consolidate market share, strategic partnerships for synergies, and innovation to differentiate products and services. The adoption of such multifaceted strategies reflects the competitive nature of the market, with participants continually seeking avenues for growth and sustainability. In essence, the high fragmentation in the studied market not only signifies the diversity of players but also underscores the dynamism and competitiveness that drive ongoing strategic maneuvers. As companies explore various avenues for expansion, the market continues to evolve, presenting both challenges and opportunities for industry stakeholders.

Financials, strategy maps & products of these lawn mowers companies are analyzed to map the supply network.

• American Honda Motor Co., Inc.
• Ariens Company
• Briggs Stratton
• Deere & Company
• Falcon Garden Tools
• Fiskars
• Husqvarna Group
• MTD Products
• Robert Bosch GmbH
• Robomow Friendly House
• The Toro Company

Recent Development:

1)  In June 2023, Deere & Company unveiled a strategic collaboration with EGO and its parent company Chevron, marking a significant leap in enhancing its lawn care solutions. Through this partnership, Deere & Company gains access to EGO's cutting-edge powered lawn mower equipment, elevating its offerings to customers. The collaboration sets the stage for joint ventures in developing innovative battery-powered lawn care equipment, potentially leveraging EGO's proficiency in battery technology and merging it with John Deere's extensive experience in engineering and design. This synergy promises to introduce new, high-quality solutions to the market, catering to the evolving needs of consumers seeking efficient and environmentally friendly lawn care options.

2) In March 2023, Robert Bosch GmbH introduced the UniversalRotak 2x18V-37-550 cordless lawn mower, targeting the maintenance of expansive lawns spanning 500 m2. This innovative mower stands out by employing two 18V batteries, ensuring prolonged runtime for comprehensive lawn mowing tasks. Bosch's commitment to delivering efficient cordless solutions aligns with the demand for convenient and high-performance lawn care equipment. The introduction of the UniversalRotak model exemplifies Bosch's dedication to addressing consumer needs for powerful and cordless lawn mowers, marking a significant stride in the company's portfolio of cutting-edge gardening tools.

Frequently Asked Questions (FAQ) :

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