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E-Cigarette Market, By Product (Cig-a-like, Vape Mod, Vaporizer, T-Vapor), By Offering (Hardware, Software) By Distribution Channel (Vape Shops, Hypermarket/Supermarket, Online, Tobacconist) opportunities and forecast 2020-2027

  • DLR2232
  • 23 September, 2020
  • Pharma & Healthcare
  • Pages: 120
  • Global
Market Overview

E-Cigarette or electronic cigarette is a handheld portable device which is utilized as a traditional cigarette. However, far from conventional cigarettes E-cigarettes do not deliver harmful substances which can be consumed by user while smoking a normal cigarettes. E-cigarettes can be used as personal vaporizers, electronic non-nicotine delivery systems (ENNDS), electronic smoking devices (ESDs), and electronic nicotine delivery systems (ENDS).

With the rising popularity of vaping devices, fragrance and flavor, vendors are introducing a variety of flavors to attract the e-cigarette manufacturers. Different flavors such as mint, menthol, chocolate, bubble gum, cola, and blends of various other fruits and flavoring substances are attracting a large number of consumers. According to Food and Drug Administration (FDA), in 2013-2014 survey, approximately 81 percent of current youth users cited the availability of these appealing flavors as the principal reason for use. The trend is anticipated to continue and also, contribute to the growth of the market in the future.

Segment Overview

Awareness on health risks due to smoking is increasing worldwide which has resulted in the growth of alternatives such as e-cigarettes that have helped quit traditional cigarettes. Cancer caused by smoking traditional cigarette is one of the foremost concerns affecting people worldwide. E-cigarettes eradicate the risk of cancer and also, prevent the intake of thousands of chemicals, which are formed during the burning of tobacco in traditional cigarettes.
According to CDC almost 3 out of 10 cancer deaths in U.S. are due to tobacco consumption. Moreover, there were more than 36 million smokers in U.S. alone, in 2016. As per National Health Interview Survey (NIHS) cigarette smoking among U.S. adults have declined from 20.9% to almost 15% in 2017 due to increasing consumption shift towards e-cigarettes.

Regional Overview

The market for e cigerettes is fragmented, with the top three players estimated to account for more than 60% of the total market in 2017. Imperial Brands plc. (UK) Accounts for the major market share, followed by British American Tobacco plc (UK) and NJOY Inc. (U.S.). However, in U.S. the major tobacco manufacturer Altria Group, after the acquisition of JUUL commands almost 40 percent of the U.S. e-cigarette market or retail sales. All the companies in this industry do not offer all products; for instance, Philip Morris International (U.S.) offers vaporizer products but does not offer cig-a-likes. However, with the current product diversity, a state of uncertainty prevails between the players, a shift in consumer taste or preference can alter their share in the market.

Competitor overview

Moreover, the emerging companies are also gaining advantage through mergers with tobacco cigarette giants. The acquisitions, aim at uniting the offerings, such as supply of various raw components, batteries and sensor chips, and various logistics services, to increase the efficiency. Companies in the industry are mainly buying common shares and assets to gain access to each other’s services and products. For instance, Philip Morris Inc. (U.S.), a subsidiary of Altria Group (U.S.), bought Green Smoke Inc. (U.S.), for $110 million, to increase the go to market approach of its offerings by using Green Smoke’s customer service and supply chain. These mergers and acquisitions are expected to continue with the growth of the market.

Key Players
  1. British American Tobacco plc
  2. Altria Group Inc.
  3. Japan Tobacco Inc.,
  4. International Vapor Group,
  5. Imperial Brands plc
  6. Philip Morris International Inc.
  7. Vapor Hub International Inc.
  8. VMR Products LLC
  9. NJOY Inc.
  10. FIN Branding Group LLC.

Market Segmentation

By Product
  • Cig-a-like
  • Vaporizer
  • Vape Mod
  • T-Vapor
By Distribution Channel
  • Vape Shops
  • Online
  • Hypermarket/Supermarket
  • Tobacconist
By Geography
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • UAE
    • Rest of LAMEA


1 Study Coverage

  • 1.1 E Cigarettes Product
  • 1.2 Key Market Segments
  • 1.3 Key Manufacturers Covered
  • 1.4 Market by Type
    • 1.4.1 Global E Cigarettes Market Size Growth Rate by Type
    • 1.4.2 MINI Type
    • 1.4.3 EGO Type
    • 1.4.4 Mechanical MOD Type
  • 1.5 Market by Application
    • 1.5.1 Global E Cigarettes Market Size Growth Rate by Application
    • 1.5.2 Men
    • 1.5.3 Women
  • 1.6 Study Objectives
  • 1.7 Years Considered

2 Executive Summary

  • 2.1 Global E Cigarettes Market Size
    • 2.1.1 Global E Cigarettes Revenue 2016-2025
    • 2.1.2 Global E Cigarettes Sales 2016-2025
  • 2.2 E Cigarettes Growth Rate by Regions
    • 2.2.1 Global E Cigarettes Sales by Regions
    • 2.2.2 Global E Cigarettes Revenue by Regions

3 Breakdown Data by Manufacturers

  • 3.1 E Cigarettes Sales by Manufacturers
    • 3.1.1 E Cigarettes Sales by Manufacturers
    • 3.1.2 E Cigarettes Sales Market Share by Manufacturers
    • 3.1.3 Global E Cigarettes Market Concentration Ratio (CR5 and HHI)
  • 3.2 E Cigarettes Revenue by Manufacturers
    • 3.2.1 E Cigarettes Revenue by Manufacturers (2016-2018)
    • 3.2.2 E Cigarettes Revenue Share by Manufacturers (2016-2018)
  • 3.3 E Cigarettes Price by Manufacturers
  • 3.4 E Cigarettes Manufacturing Base Distribution, Product Types
    • 3.4.1 E Cigarettes Manufacturers Manufacturing Base Distribution, Headquarters
    • 3.4.2 Manufacturers E Cigarettes Product Category
    • 3.4.3 Date of International Manufacturers Enter into E Cigarettes Market
  • 3.5 Manufacturers Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type

  • 4.1 Global E Cigarettes Sales by Type
  • 4.2 Global E Cigarettes Revenue by Type
  • 4.3 E Cigarettes Price by Type

5 Breakdown Data by Application

  • 5.1 Overview
  • 5.2 Global E Cigarettes Breakdown Data by Application

6 North America

  • 6.1 North America E Cigarettes by Countries
    • 6.1.1 North America E Cigarettes Sales by Countries
    • 6.1.2 North America E Cigarettes Revenue by Countries
    • 6.1.3 United States
    • 6.1.4 Canada
    • 6.1.5 Mexico
  • 6.2 North America E Cigarettes by Type
  • 6.3 North America E Cigarettes by Application
  • 6.4 North America E Cigarettes by Company

7 Europe

  • 7.1 Europe E Cigarettes by Countries
    • 7.1.1 Europe E Cigarettes Sales by Countries
    • 7.1.2 Europe E Cigarettes Revenue by Countries
    • 7.1.3 Germany
    • 7.1.4 France
    • 7.1.5 UK
    • 7.1.6 Italy
    • 7.1.7 Russia
  • 7.2 Europe E Cigarettes by Type
  • 7.3 Europe E Cigarettes by Application
  • 7.4 Europe E Cigarettes by Company

8 Asia Pacific

  • 8.1 Asia Pacific E Cigarettes by Countries
    • 8.1.1 Asia Pacific E Cigarettes Sales by Countries
    • 8.1.2 Asia Pacific E Cigarettes Revenue by Countries
    • 8.1.3 China
    • 8.1.4 Japan
    • 8.1.5 Korea
    • 8.1.6 India
    • 8.1.7 Australia
    • 8.1.8 Indonesia
    • 8.1.9 Malaysia
    • 8.1.10 Philippines
    • 8.1.11 Thailand
    • 8.1.12 Vietnam
    • 8.1.13 Singapore
  • 8.2 Asia Pacific E Cigarettes by Type
  • 8.3 Asia Pacific E Cigarettes by Application
  • 8.4 Asia Pacific E Cigarettes by Company

9 Central & South America

  • 9.1 Central & South America E Cigarettes by Countries
    • 9.1.1 Central & South America E Cigarettes Sales by Countries
    • 9.1.2 Central & South America E Cigarettes Revenue by Countries
    • 9.1.3 Brazil
  • 9.2 Central & South America E Cigarettes by Type
  • 9.3 Central & South America E Cigarettes by Application
  • 9.4 Central & South America E Cigarettes by Company

10 Middle East and Africa

  • 10.1 Middle East and Africa E Cigarettes by Countries
    • 10.1.1 Middle East and Africa E Cigarettes Sales by Countries
    • 10.1.2 Middle East and Africa E Cigarettes Revenue by Countries
    • 10.1.3 GCC Countries
    • 10.1.4 Turkey
    • 10.1.5 Egypt
    • 10.1.6 South Africa
  • 10.2 Middle East and Africa E Cigarettes by Type
  • 10.3 Middle East and Africa E Cigarettes by Application
  • 10.4 Middle East and Africa E Cigarettes by Company

11 Company Profiles

  • 11.1 Blu eCigs
    • 11.1.1 Blu eCigs Company Details
    • 11.1.2 Company Description
    • 11.1.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.1.4 E Cigarettes Product Description
    • 11.1.5 Recent Development
  • 11.2 Njoy
    • 11.2.1 Njoy Company Details
    • 11.2.2 Company Description
    • 11.2.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.2.4 E Cigarettes Product Description
    • 11.2.5 Recent Development
  • 11.3 V2
    • 11.3.1 V2 Company Details
    • 11.3.2 Company Description
    • 11.3.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.3.4 E Cigarettes Product Description
    • 11.3.5 Recent Development
  • 11.4 Lorillard
    • 11.4.1 Lorillard Company Details
    • 11.4.2 Company Description
    • 11.4.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.4.4 E Cigarettes Product Description
    • 11.4.5 Recent Development
  • 11.5 Philip Morris International
    • 11.5.1 Philip Morris International Company Details
    • 11.5.2 Company Description
    • 11.5.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.5.4 E Cigarettes Product Description
    • 11.5.5 Recent Development
  • 11.6 Vapor Corp
    • 11.6.1 Vapor Corp Company Details
    • 11.6.2 Company Description
    • 11.6.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.6.4 E Cigarettes Product Description
    • 11.6.5 Recent Development
  • 11.7 MCig, Inc
    • 11.7.1 MCig, Inc Company Details
    • 11.7.2 Company Description
    • 11.7.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.7.4 E Cigarettes Product Description
    • 11.7.5 Recent Development
  • 11.8 ITC
    • 11.8.1 ITC Company Details
    • 11.8.2 Company Description
    • 11.8.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.8.4 E Cigarettes Product Description
    • 11.8.5 Recent Development
  • 11.9 Altria Group
    • 11.9.1 Altria Group Company Details
    • 11.9.2 Company Description
    • 11.9.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.9.4 E Cigarettes Product Description
    • 11.9.5 Recent Development
  • 11.10 China National Tobacco Corporation
    • 11.10.1 China National Tobacco Corporation Company Details
    • 11.10.2 Company Description
    • 11.10.3 Sales, Revenue and Gross Margin of E Cigarettes
    • 11.10.4 E Cigarettes Product Description
    • 11.10.5 Recent Development
  • 11.11 Japan Tobacco
  • 11.12 Electronic Cigarette International Group
  • 11.13 Truvape
  • 11.14 ProVape
  • 11.15 Cigr8
  • 11.16 KiK
  • 11.17 Bull Smoke
  • 11.18 Cloudcig
  • 11.19 Hangsen
  • 11.20 FirstUnion
  • 11.21 Shenzhen Jieshibo Technology
  • 11.22 Innokin
  • 11.23 Kimree
  • 11.24 Gamucci

12 Market Opportunities, Challenges, Risks and Influences Factors Analysis

  • 12.1 Market Opportunities and Drivers
  • 12.2 Market Challenges
  • 12.3 Market Risks/Restraints
  • 12.4 Key World Economic Indicators

13 Value Chain and Sales Channels Analysis

  • 13.1 Value Chain Analysis
    • 13.1.1 Typical Suppliers of Key E Cigarettes Raw Material
    • 13.1.2 E Cigarettes Customers
  • 13.2 Sales Channels Analysis
    • 13.2.1 Sales Channels Analysis
    • 13.2.2 Distributors

14 Research Findings and Conclusion

    15 Appendix

    • 15.1 Research Methodology
      • 15.1.1 Methodology/Research Approach
        • 15.1.1.1 Research Programs/Design
        • 15.1.1.2 Market Size Estimation
        • 15.1.1.3 Market Breakdown and Data Triangulation
      • 15.1.2 Data Source
        • 15.1.2.1 Secondary Sources
        • 15.1.2.2 Primary Sources
  • 15.2 Author Details
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