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Healthcare CRM Market Forecast 2027

  • DLR505
  • 06 June, 2020
  • Service & Software
  • Pages: 120
  • Global
Healthcare customer relationship management (CRM) system is a software program that assist healthcare organizations with retaining their patients. It shows care providers the patient medical history, social, behavioural, and payment history which assists them in acquiring and engaging them. Establishment of large numbers of hospitals, inclination towards centralized systems, and structured workflow and automated processes can fuel the market growth. The concept of integrated healthcare for bringing together care, treatment, rehabilitation, and diagnosis is likely to be a vital part of the adoption of healthcare CRM systems. The large healthcare expenditure allocated by nations for modernizing hospitals to alleviate the burden of patient inflow can bolster the global healthcare CRM market.

Market Overview:

Significant advancement in technological advancements and cost efficiency are two of the most important factors that are pushing the development of the global healthcare CRM market. A healthcare CRM provides several services and tools that can improve and optimize the communication between the healthcare providers and patients However, the limited adoption rate of healthcare CRM in developing countries is likely to hamper the healthcare CRM market growth in the projected period.

Report Description:

  • The base year for the study has been considered 2019, historic year 2016, 2017, and 2018, the forecast period considered is from 2020 to 2027
  • The study delivers a comprehensive analysis of global Healthcare CRM market based on segmentation, component, deployment model, functionality, end-user, and region
  • The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2020 to 2027
  • Porter’s Five Forces model is used in order to recognize the competitive scenario in the global healthcare CRM market. This report incorporates the industry analysis which is focused on providing an extensive view of the healthcare CRM market
  • The study also includes attractiveness analysis of component, deployment model, functionality, end-user, and region which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market
  • The report provides company profile of the key players operating in the healthcare CRM market and a comparative analysis based on their business overviews, product offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information
  • The market estimates have been evaluated by considering the effect of different political, economic, social, technological and legal factors which are based on our extensive secondary research, primary research, and in-house databases

Market Dynamics:

Drivers:
  • Increasing number of hospitals in developed and developing countries
  • Growing Focus on Patient Engagement
  • Technical Advantages of CRM Software

Restraints:
  • Limited Adoption rate of healthcare CRM is hampering the growth of the market

Opportunities:
  • Ai-Powered and Predictive Analytics in CRM

Segmentation Analysis:

  • The Healthcare CRM market is segmented on the basis of component, deployment model, functionality, and end-user.
  • On the basis of component, the global healthcare CRM market is further segmented into services and software. The software segment is leading the market owing to the low-cost and high accessibility of software for healthcare industry
  • On the basis of deployment model, the global healthcare CRM market is segmented into on-premise model and web/cloud-based model. The web/cloud-based model segment held the largest market share owing to it advantages such as low maintenance cost, robust security features, and improved accessibility and recoverability of data
  • On the basis of functionality, the global healthcare CRM market is divided into customer service and support, marketing, sales, digital marketing, and others. The customer service and support segment hold largest market share owing to increasing focus on patient engagement, rising pressure on healthcare organizations to reduce costs, and the importance of ensuring customer satisfaction are major factors responsible for the large share of customer service and support segment.
  • On the basis of end-user segment is divided into healthcare providers, life sciences industry, and healthcare payers. Healthcare providers segment is anticipated to hold the largest market share owing to increasing adoption of CRM in hospitals across the globe.

Regional Segmentation Analysis:

The market is analysed on the basis of five regions namely North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America region is projected to dominate the global Healthcare CRM market owing to rising patient awareness, improvement of healthcare systems, growing medical tourism, and favourable government initiatives. However, Asia Pacific region is also projected to register the highest growth due to increasing investment in healthcare industry and supportive government policies drive the demand for healthcare CRM market during the forecast period.

Global Healthcare CRM Market Competitive Analysis:

Key players in the Healthcare CRM market are Salesforce.com, Inc., SAP SE, Oracle, Microsoft, IBM, Influence Health, SugarCRM, Accenture, Healthgrades, Infor, Inc. and among others competitors.

All our reports are customizable as per customer requirements:

This study forecasts revenue and volume growth at global, regional, and country levels from 2016 to 2027. Global Healthcare CRM market on the basis of below mentioned segments:

Global Healthcare CRM Market, By Component:
  • Services
  • Software
Global Healthcare CRM Market, By Deployment Model:
  • On-Premise Model
  • Web/Cloud-Based Model
Global Healthcare CRM Market, By Functionality:
  • Customer Service and Support
  • Marketing
  • Sales
  • Digital Marketing
  • Others
Global Healthcare CRM Market, By End-User:
  • Healthcare Providers
  • Life Sciences Industry
  • Healthcare Payers
Global Healthcare CRM Market, By Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • UAE
    • Rest of LAMEA


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