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Smart Bathroom Market, By Type (Hand Dryers, Touchless Cisterns, Smart Windows, Smart Toilets, Touchless Faucets, Touchless Soap Dispenser, Others), By End User (Residential, Commercial) opportunities and forecast 2020-2027

  • DLR2001
  • 21 September, 2020
  • Electronics & Semiconductor
  • Pages: 120
  • Global
Market Overview

Sanitary ware is essential lifestyle statement for consumers in recent years. With the advancement in technology, the bathroom fittings have seen a substantial evolution in last few years. The smart bathrooms have showcased inclination in terms of the demand generated by commercial and residential buildings particularly in smart cities. Rise in emphasis on the water and energy conservation marks rise in the traction of the smart bathrooms among consumers. Furthermore, with continuous technological advancement, the bathroom fitting manufacturers shift their concentration from the conventional bathroom accessories to the sensor enabled accessories.

Increasing awareness regarding the health, hygiene, energy and water preservation among consumers, is anticipated to drive the growth of global smart bathrooms during the forecast period. The improved usage of touchless soap dispensers and automatic hand dryers contributes to growth in demand for the smart bathrooms market in recent years. Furthermore, increase in the applications of touchless faucets in commercial buildings is anticipated to propel the demand for the global smart bathrooms market. Additional feature of the smart bathrooms that is projected to contribute to the growth of market is smart windows. The windows are fixed in bathrooms to control the heat flow to maintain acceptable temperature in bathroom.

Segment Overview

The commercial application segment generated the largest revenue in 2018 owing to the large number of luxury restaurants, hotels, bars, and shopping malls installing the smart bathrooms to deliver hygienic services to the customers. Furthermore, smart bathrooms are considered to be a luxury product that can be fitted in premium commercial places.

The residential application is expected to grow at a higher rate from 2020 to 2026. Growing importance of the smart home as result of rising requirements relating to push button control, energy preservation, and ever-changing demographic preferences is anticipated to have a favourable impact on industry growth. The smart homes are introduced with many in-built components such as smart toilets and smart LED. Such type of progressive bathrooms are measured to be important part of the home decor. Housing builders are offering pre-installed smart bathrooms to the buyers in order to deliver more valuable offers.

Regional Overview

Geographically, the smart bathroom market is dominated by Europe. Increasing customer spending on retaining bathroom hygiene is driving the smart bathroom market growth. Recent study shows, a large number of the population in U.K and Germany prefers to fit intelligent hand dryers so that they don’t have to pull it by hand, avoiding the unhygienic touch. Rising customers’ spending on hygiene products in Germany, U.K and France is anticipated to remain a favourable factor for industry growth in the forthcoming years.

Asia Pacific is projected to grow fastest during the forecast period 2020 to 2026. It has been perceived that total population of metro cities in Asian countries has increased in last few years. Rising disposable income, with increase in population of the key cities of countries such as China, Bangladesh, India, and South Korea, is anticipated to increase the spending on bathroom accessories and equipment, such as smart toilets.

Competitor overview

Major market players of the smart bathrooms maret Kohler Co., Roca Sanitario SA, Toto Ltd., LIXIL Group Corporation, Wellis, Duravit AG, Masco Corporation, Fortune Brands, Bradley Corporation, and Villeroy & Boch AG. Market is fragmented owing to the existence of many small and large players. Majority of these manufacturers are from the U.S., China and Japan. Companies are implementing strategies such as new product launch and product development to increase market reach. In January 2019, Kohler Co. launched a smart toilet with smart features such as built-in speakers, ambient lighting, and Google Assistant support and Amazon Alexa. Moreover, in November 2018, Xiaomi Corporation launched smart toilet under their smart home brand. The product comes with Xiaomi’s XiaoAI speech assistance and artificial intelligence (AI) features.

Key Players
  1. Duravit
  2. Jaquar
  3. Kohler
  4. LIXIL Group
  5. TOTO
  6. MOEN
  7. Roca Sanitario SA
  8. Bradley Corporation
  9. Masco Corporation
  10. Villeroy & Boch AG

Market Segmentation

By Type
  • Hand Dryers
  • Touchless Cisterns
  • Smart Windows
  • Smart Toilets
  • Touchless Faucets
  • Touchless Soap Dispenser
  • Others
By End User
  • Residential
  • Commercial
By Geography
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • UAE
    • Rest of LAMEA


1 Executive Summary 11

    2 Scope of the Report 13

    • 2.1 Market Definition 14
    • 2.2 Scope of the Study 14
      • 2.2.1 Research Objectives 14
      • 2.2.2 Assumptions 14
      • 2.2.3 Limitations 14
    • 2.3 Market Structure 15

    3 Research Methodology 16

    • 3.1 Research Process 17
    • 3.2 Primary Research 17
    • 3.3 Secondary Research 17
    • 3.4 Market Size Estimation 18
    • 3.5 Forecast Model 18

    4 Market Dynamics 19

    • 4.1 Introduction 20
    • 4.2 Drivers 21
      • 4.2.1 Concern Regarding Energy Conservation & Hygiene Maintenance 21
      • 4.2.2 Increasing Aging Population 22
      • 4.2.3 Growing Population & Urbanization 23
    • 4.3 Restraints 24
      • 4.3.1 High Costs of Implementation 24
      • 4.3.2 Dominance of Traditional Bathrooms over Smart Bathrooms 24
    • 4.4 Opportunity 24
      • 4.4.1 Increasing Awareness of Sanitization in Rural Sector 24
    • 4.5 Challenges 25
      • 4.5.1 Technical Complexity 25

    5 Market Factor Analysis 26

    • 5.1 Supply Chain Analysis 27
      • 5.1.1 Component Manufacturers 27
      • 5.1.2 System Assemblers 27
      • 5.1.3 Distribution Channel 27
      • 5.1.4 Customer/End-User 27
    • 5.2 Porter’s Five Force Analysis 28
      • 5.2.1 Threat of New Entrants 28
      • 5.2.2 Threat of Rivalry 28
      • 5.2.3 Threat of Substitute 28
      • 5.2.4 Bargaining Power of Supplier 28
      • 5.2.5 Bargaining Power of Buyer 28

    6 Global Smart Bathroom Market, By Product Type 29

    • 6.1 Introduction 30

    7 Global Smart Bathroom Market, By Connectivity 31

    • 7.1 Introduction 32

    8 Global Smart Bathroom Market, By End-User 33

    • 8.1 Introduction 34

    9 Global Smart Bathroom Market, By Region 35

    • 9.1 Introduction 36
    • 9.2 North America 38
      • 9.2.1 PESTL Analysis 39
      • 9.2.2 U.S. 42
      • 9.2.3 Canada 43
      • 9.2.4 Mexico 44
    • 9.3 Europe 45
      • 9.3.1 PESTL Analysis 46
      • 9.3.2 The U.K 49
      • 9.3.3 Germany 50
      • 9.3.4 France 51
      • 9.3.5 Spain 52
      • 9.3.6 Italy 53
      • 9.3.7 Rest of Europe 54
    • 9.4 Asia Pacific 55
      • 9.4.1 PESTL Analysis 56
      • 9.4.2 China 59
      • 9.4.3 Japan 60
      • 9.4.4 India 61
      • 9.4.5 South Korea 62
      • 9.4.6 Taiwan 63
      • 9.4.7 Rest of Asia Pacific 64
    • 9.5 Rest of the World 65
      • 9.5.1 PESTL Analysis 66
      • 9.5.2 The Middle East & Africa 69
      • 9.5.3 Latin America 70

    10 Competitive Landscape 71

    • 10.1 Market Evolution 72
    • 10.2 Global Market Share Analysis 72

    11 Company Profiles 73

    • 11.1 Roca Sanitario S.A. 74
      • 11.1.1 Company Overview 74
      • 11.1.2 Financials 74
      • 11.1.3 Products 74
      • 11.1.4 Strategy 74
      • 11.1.5 Key Developments 74
    • 11.2 Toto Ltd. 75
      • 11.2.1 Company Overview 75
      • 11.2.2 Financials 75
      • 11.2.3 Products 75
      • 11.2.4 Strategy 75
      • 11.2.5 Key Developments 75
    • 11.3 Kohler Co. (U.S.) 76
      • 11.3.1 Company Overview 76
      • 11.3.2 Financials 76
      • 11.3.3 Products 76
      • 11.3.4 Strategy 76
      • 11.3.5 Key Developments 76
    • 11.4 LIXIL Group Corporation 77
      • 11.4.1 Company Overview 77
      • 11.4.2 Financials 77
      • 11.4.3 Products 77
      • 11.4.4 Strategy 77
      • 11.4.5 Key Developments 77
    • 11.5 Duravit AG 78
      • 11.5.1 Company Overview 78
      • 11.5.2 Financials 78
      • 11.5.3 Products 78
      • 11.5.4 Strategy 78
      • 11.5.5 Key Developments 78
    • 11.6 Bradley Corporation 79
      • 11.6.1 Company Overview 79
      • 11.6.2 Financials 79
      • 11.6.3 Products 79
      • 11.6.4 Strategy 79
      • 11.6.5 Key Developments 79
    • 11.7 Fortune Brands 80
      • 11.7.1 Company Overview 80
      • 11.7.2 Financials 80
      • 11.7.3 Products 80
      • 11.7.4 Strategy 80
      • 11.7.5 Key Developments 80
    • 11.8 Masco Corporation 81
      • 11.8.1 Company Overview 81
      • 11.8.2 Financials 81
      • 11.8.3 Products 81
      • 11.8.4 Strategy 81
      • 11.8.5 Key Developments 81

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