Virtual Doula's And Birth Coaching Services Market Overview and Analysis
The Global Virtual Doula’s and Birth Coaching Services Market is projected to grow at a CAGR of 8.20%, from 2026-2033, increasing from USD 23.8 billion in 2026 to USD 42.32 billion by 2033.
The Global Virtual Doula’s and Birth Coaching Services Market encompasses digital platforms and services that provide remote prenatal, birth, and postpartum support for expectant families. These services offer emotional guidance, educational coaching, birth planning, labor support, and postpartum care through online channels such as video calls, mobile apps, and web platforms, expanding traditional doula support beyond physical proximity. The growth is driven by telehealth adoption and rising demand for personalized maternity care, the market addresses diverse needs from childbirth education to mental well-being. Virtual doulas bridge gaps in access, especially where in-person services are limited, democratizing maternal support and enhancing childbirth experiences worldwide.
The key trends in the virtual doula and birth coaching market include the integration of AI-enhanced coaching tools and personalized analytics, which deliver customized birth plans and predictive outcomes, improving user engagement. Collaborations between virtual service providers and hospital maternity programs are increasing, embedding remote support within formal healthcare settings. Mobile app-centric platforms are gaining traction due to ease of access, while inclusive services catering to multicultural and diverse families are rising. The adoption of telehealth and digital health literacy in emerging regions is expanding the consumer base. Postpartum support services are also growing rapidly, reflecting heightened awareness of maternal mental health needs post-delivery.
Segmentation: The Global Virtual Doula’s and Birth Coaching Services Market is segmented by Doula Type (Labor/Birth Doula, Postpartum Doula, Antepartum Doula, Sibling Doula and Others), Service Mode (Online and Offline), Service Type (Pregnancy/ Prenatal Coaching, Childbirth Coaching, Postpartum Support, Online Childbirth Education Classes and Other Specialized Services), Coaching Type (Private Coaching and Group Coaching), Package Type (Virtual Package and In-Person Package), Platform (Mobile Apps, Web-Based Platforms, Telehealth/Video Consultations and Other Digital Tools), End-User (Individual Consumers, Healthcare Institutions, Birthing Centers & Wellness Programs and Home Birth Use), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report provides the value (in USD million) for the above segments.
Market Drivers:
Growing awareness of maternal mental health and individualized care preferences is another major driver of this market. Expectant parents are seeking emotional support, labor preparedness, and postpartum guidance to reduce anxiety, facilitate better birth experiences, and promote overall well-being.
Research highlights the psychological and physical benefits of continuous support during childbirth, motivating families to invest in professional doula and birth coaching services. For instance, in May 2025, The International Day of Families underscored the strategic importance of family-centered care, strengthening demand for virtual doula and birth coaching services. By highlighting family wellbeing as a key societal priority, the initiative supported broader adoption of integrated maternal coaching models, driving market recognition and accelerating investment in scalable, clinic-based and virtual support solutions for expectant families.
Increased health education, advocacy, and public dialogue on maternal care have accelerated demand for these supportive roles. As more consumers recognize the value of personalized coaching beyond clinical interventions, the market’s appeal and expansion broaden significantly across regions.
Expanding telehealth and digital platform adoption is a core driver of the virtual doula and birth coaching market. Greater internet accessibility and smartphone penetration enable expectant parents to connect with certified doulas and coaches remotely, overcoming geographical constraints.
Health systems increasingly support hybrid care models where digital childbirth education and remote coaching complement clinical care, enhancing patient engagement. For instance, in 2025, BIRTHED’s launched joinbirthed.com that strengthened digital childbirth education and the Global Virtual Doula market by introducing scalable, scientifically grounded training. The award showed that tech-based, medically accurate birth education works, helped more people trust and use digital learning and virtual doula services worldwide.
Digital adoption fosters personalized interactions via apps and video consultations, appealing to modern consumers who value convenience and flexibility. Virtual environments also allow scalable service delivery at lower per-session costs compared with in-person sessions, attracting wider user segments and driving growth globally.
Market Restraints:
A significant restraint hampering market growth is the lack of standardized certification, regulation, and insurance reimbursement for virtual doula and birth coaching services. In many countries, doula services are not integrated into formal healthcare systems or covered by health insurance, forcing families to pay out-of-pocket, which limits affordability and adoption. The absence of universal standards and regulatory frameworks also causes variability in service quality, making it challenging for expectant parents to assess credentials and trust providers. This ambiguity deters some healthcare institutions from recommending doulas and slows overall market acceptance, especially in regions where traditional medical models dominate maternal care.
The global virtual doula market influences socioeconomic outcomes by improving equitable access to maternal support, particularly in underserved or rural regions where in-person care is scarce. By reducing travel barriers and delivering education via mobile and web platforms, virtual doula services empower families to make informed childbirth decisions, potentially reducing medical interventions and associated costs. Increased awareness of maternal mental health through remote services contributes to better postpartum outcomes and workforce participation of new mothers. However, affordability issues persist where services lack insurance coverage. Overall, the market fosters maternal health awareness, supports patient-centered care, and drives digital inclusion in maternal health ecosystems.
Segmental Analysis:
The antepartum doula segment is expected to witness the highest growth over the forecast period due to rising incidences of high-risk pregnancies, delayed parenthood, and increased maternal health awareness. Expectant parents facing medical, emotional, or lifestyle complications increasingly seek continuous, specialized support during pregnancy. Virtual antepartum doulas provide education, stress management, birth preparation, and coordination with healthcare providers, making services more accessible and cost-effective. Growing adoption of telehealth platforms enables early intervention and consistent monitoring without geographical limitations. Additionally, healthcare professionals increasingly recommend antepartum support to reduce prenatal anxiety and improve outcomes, further accelerating demand for specialized antepartum doula services globally.
The online segment is expected to witness the highest growth over the forecast period, driven by expanding digital infrastructure, widespread smartphone adoption, and increasing comfort with virtual healthcare services. Online platforms enable expectant parents to access doula and birth coaching services regardless of location, reducing time, travel, and cost barriers. The flexibility of video consultations, instant messaging, and digital resources aligns with modern lifestyles and busy schedules. Furthermore, online delivery supports scalable service models, subscription plans, and multilingual offerings, broadening market reach. Integration with telehealth ecosystems and electronic health tools further strengthens adoption, making online services a preferred choice for prenatal, birth, and postpartum support.
The pregnancy and prenatal coaching segment is expected to experience the highest growth over the forecast period as parents increasingly prioritize early preparation and informed decision-making. Prenatal coaching offers education on labor expectations, birth planning, nutrition, emotional well-being, and pain management techniques. Rising awareness of the benefits of proactive pregnancy care, combined with increasing anxiety around childbirth, is driving demand for personalized guidance. Virtual prenatal coaching provides convenient, continuous support throughout pregnancy, allowing timely interventions and reassurance. Additionally, healthcare providers increasingly view prenatal coaching as a complementary service that improves maternal confidence, reduces unnecessary medical interventions, and enhances overall birth outcomes.
The private coaching segment is expected to witness the highest growth over the forecast period due to increasing demand for personalized, one-to-one maternal support. Expectant parents value tailored guidance that aligns with their medical needs, cultural preferences, and emotional concerns. Private coaching allows deeper engagement, customized birth plans, and flexible scheduling, enhancing client satisfaction and perceived value. As disposable incomes rise and awareness of holistic maternity care grows, families are more willing to invest in individualized services. Virtual platforms further enhance private coaching by offering secure, continuous access to professionals. This personalized approach significantly differentiates private coaching from group formats, driving its accelerated adoption.
The in-person package segment is expected to witness the highest growth over the forecast period as families continue to value physical presence and hands-on support during labor and delivery. While virtual services dominate prenatal education, in-person support remains critical during childbirth for emotional reassurance, comfort measures, and advocacy. Hybrid care models combining virtual preparation with in-person labor support are gaining popularity. Increased recognition of the positive impact of doula presence on birth outcomes is encouraging families to opt for comprehensive in-person packages. Additionally, birthing centers and hospitals increasingly collaborate with doulas, reinforcing demand for physical support services alongside digital care options.
The mobile apps segment is expected to witness the highest growth over the forecast period due to convenience, real-time accessibility, and personalized user experiences. Mobile applications enable continuous communication, appointment scheduling, educational content delivery, and progress tracking, enhancing engagement. AI-driven insights, reminders, and customized birth plans further strengthen value propositions. As smartphone penetration increases globally, mobile apps provide scalable solutions for service providers and cost-effective access for consumers. Integration with wearable devices and telehealth platforms also supports holistic maternal monitoring. These features make mobile apps the preferred delivery channel for virtual doula and birth coaching services, especially among younger, tech-savvy parents.
The birthing centers and wellness programs segment is expected to witness the highest growth over the forecast period due to rising preference for holistic, patient-centered maternity care. These centers increasingly integrate virtual doula and birth coaching services to enhance prenatal education, emotional support, and postpartum care. Collaboration with wellness programs allows comprehensive offerings that include mental health support, nutrition guidance, and childbirth preparation. Growing dissatisfaction with conventional hospital-centric models is encouraging parents to seek alternative birthing environments supported by professional coaching. Additionally, wellness-focused facilities actively promote doula services as part of integrated care packages, driving sustained growth in this end-user segment.
The North American region is expected to witness the highest growth over the forecast period, supported by advanced telehealth infrastructure, high digital literacy, and strong awareness of maternal wellness.
The region benefits from early adoption of virtual healthcare models and growing acceptance of doula and birth coaching services. For instance, in 2025, Millie’s Series A funding reinforced North America’s Virtual Doula’s and Birth Coaching Services Market by validating strong investor confidence in patient-centered, technology-enabled maternity care. The capital supported platform expansion, new service offerings, and geographic growth, including clinic launches. This development accelerated innovation, strengthened hybrid care models, and expanded access to personalized virtual maternal support across the region.
Favorable reimbursement pilots, employer-sponsored maternity benefits, and partnerships with healthcare providers further stimulate demand. For instance, in July 2025, The Meridian Health Plan of Illinois and Centene Foundation funding strengthened the Global Virtual Doula’s and Birth Coaching Services Market by expanding access to pregnancy and postpartum care in maternity deserts. The OSF OnCall mobile support van complemented digital support programs for Medicaid patients, improved health equity, and demonstrated scalable hybrid care models that integrated virtual coaching with community-based maternal health services.
Rising maternal mental health concerns and emphasis on personalized care drive service utilization. Additionally, the presence of leading market players, technological innovation, and supportive advocacy networks positions North America as the fastest-growing and most influential region in the global market.
The competitive landscape features established maternal health organizations, dedicated doula networks, and digital health platforms offering virtual birth coaching and support services. Competitors differentiate through technology integration, personalized support, cultural competency, and strategic partnerships with healthcare institutions. Leading players invest in online platforms, subscription service models, and multilingual offerings to outrank competitors and expand globally. Emerging startups focus on specialized niches like AI-assisted coaching and community-centric support. Market consolidation through alliances and strategic growth into emerging regions is notable. Although North America leads in adoption due to advanced telehealth infrastructure, we also see strong competition from players in Europe, Asia Pacific, and diverse global markets.
The major players for the above market are:
Recent Development:
Q1. What are the main growth-driving factors for this market?
The growth is driven by rising telehealth adoption, increased smartphone and internet access, and heightened awareness of maternal mental health and personalized care. Expectant parents seek convenient, remote prenatal and postpartum support. Digital platforms and hybrid care models expand reach, while collaborations with healthcare providers further boost demand for virtual doula and birth coaching services.
Q2. What are the main restraining factors for this market?
Restraints include a lack of standardized regulation and accreditation for virtual doula services, leading to inconsistent quality and limited insurance reimbursement. Data privacy concerns and disparities in digital literacy or internet access can limit adoption in underserved regions. These factors slow integration into formal healthcare systems and reduce affordability.
Q3. Which segment is expected to witness high growth?
The birthing centers and wellness programs segment is expected to witness the highest growth over the forecast period due to increasing demand for holistic, patient-centered maternity care. These centers integrate virtual doula and birth coaching services to enhance prenatal education, emotional support, and postpartum wellness. Growing preference for alternative birthing environments and collaborative care models further accelerates adoption.
Q4. Who are the top major players for this market?
Top players include BrightMom Wellness, MamaCare Virtual Services, BirthCompanion LLC, eDoula Solutions, MotherNest Online, NurtureSync, DoulaConnect, BirthRight Digital, Thrive Maternal Coaching, and Virtual Motherhood Inc., among others. These companies leverage digital platforms to deliver remote doula and coaching services.
Q5. Which country is the largest player?
The United States leads the market, driven by advanced telehealth infrastructure, high digital literacy, supportive healthcare policies, and widespread awareness of maternal health and virtual doula services. North America overall holds the largest share globally.
Data Library Research are conducted by industry experts who offer insight on industry structure, market segmentations technology assessment and competitive landscape (CL), and penetration, as well as on emerging trends. Their analysis is based on primary interviews (~ 80%) and secondary research (~ 20%) as well as years of professional expertise in their respective industries. Adding to this, by analysing historical trends and current market positions, our analysts predict where the market will be headed for the next five years. Furthermore, the varying trends of segment & categories geographically presented are also studied and the estimated based on the primary & secondary research.
In this particular report from the supply side Data Library Research has conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and SOFT) of the companies that active & prominent as well as the midsized organization
FIGURE 1: DLR RESEARH PROCESS
Extensive primary research was conducted to gain a deeper insight of the market and industry performance. The analysis is based on both primary and secondary research as well as years of professional expertise in the respective industries.
In addition to analysing current and historical trends, our analysts predict where the market is headed over the next five years.
It varies by segment for these categories geographically presented in the list of market tables. Speaking about this particular report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.
Secondary ResearchSecondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and Friend’s study of the Global Extra Neutral Alcohol. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, sec filings, journals, white papers, SOFT presentations, and company web sites.
Market Size EstimationBoth, top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets in the overall Extra Neutral Alcohol. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research.
Forecast Model
